Building the credibility of different businesses and organizations is currently a complex process, but a very effective tool in practice and hard competition. They are increasingly confronted with a challenging environment in which credibility is very perceived and strategically important. Not only business entities, but also public institutions, strive for good reputation. They care about it as politicians, athletes, universities, nonprofit artists, media, but also individuals who work in public or professional relationships. Credibility is understood not only as a complementary image, but also as a value preference, a significant market prestige, a socially important function that achieves greater success, recognition, moral credibility, appreciation of organizational effort or good service. Building and understanding the importance of the credibility of social subjects also becomes an expression of stability, integrity, or firm security.
Business activities are currently in a difficult environment. To win economic profile is accompanied by the struggle for values and maintaining a reputation. Ethical credibility today is an important factor of economic prestige and business success. In this article we will deal with the question of how they build ethical credibility in organizations with an emphasis on Slovak business environment.
PL
Współczesna działalność przedsiębiorstw znajduje się w skomplikowanym środowisku. Usiłowanie uzyskania prestiżu ekonomicznego łączy się z walką o wartości oraz o utrzymanie dobrej marki. Wiarygodność etyczna jest dzisiaj ważnym elementem prestiżu ekonomicznego oraz sukcesu przedsiębiorstw. W artykule uwagę poświęcimy temu, jak buduje się wiarygodność ekonomiczną w przedsiębiorstwach, z akcentem na słowackie środowisko przedsiębiorcze.
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