Wyniki wyszukiwania - BazTech

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Tourists’ motivations for using social media

Hysa Beata, Karasek Aneta

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2022

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z. 161

23--36

EN

Purpose: The main objective of the paper is to determine whether latent variables (constructs) regarding tourists' motivations can be found in the studied social media use behaviour of tourists. Design/methodology/approach: The study was carried out via an on-line survey questionnaire. Responses to questions were measured on a nominal or ordinal scale. Factor analysis was used in the data analysis. The subject of the study involves the use of social media by tourists and analyses their motivation. Findings: Tourists’ motivators for using social media were identified and these are: 1) Visibility in the crowd, 2) Obtaining information about nearby events, 3) Building relationships with the local community, 4) Relying on the opinions of others. Research limitations/implications: The study was carried out only in one country. There are plans to expand the study area in the future in order to make international comparisons. Moreover, motivators were not identified by age group, which is planned in future studies. Practical implications: Identification of tourists’ motivation to use social media enables city managers, tourism organisations and tourism facility managers to have a targeted impact on tourist behaviour. These activities can result in the desired objectives being achieved, e.g. relations between tourists and the local community will be built. This will also enable the identification of people who are motivated to be visible in the crowd and offer them cooperation in the promotion of tourist destinations or attractions. Social implications: Identification of tourists’ motivators will make it possible to influence tourists in such a way that they will participate in solving problems of the local community or provide information on situations requiring intervention in the area of tourist attractions. Originality/value: New insights on latent variables concerning tourists’ motivation when using social media have been provided. The paper is addressed to city managers, tourism organisations and tourism facility managers what will help them to improve the quality of provided services.

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Social media and generation Y, Z – a challenge for employers

Karasek Aneta, Hysa Beata

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2020

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z. 144

227--237

EN

Purpose: The aim of this article is to identify the challenges that employers face when it comes to the use of social media (SM) at work in the context of expectations of future Generation Y and Z employees. Design/methodology/approach: A critical analysis of literature of the subject, research results and reports analysis. Findings: Literature as well as documents and reports analysis will allow to answer the following research questions: How important are social media for Generation Y and Z? What are the preferences and expectations of Generation Y and Z when it comes to future employers in terms of use of modern information technologies and social media at work? In what areas employers are currently using social media? What changes are necessary in human resources management to motivate and maintain Generation Y and Z employees? Originality/value: This study indicated the challenges that employers face when it comes to the use of social media (SM) at work in the context of expectations of future Generation Y and Z employees. From among these challenges, the authors paid attention to the need to increase the level of use of social media when it comes to employee management, the ability to create a positive company image in the social media and use these media to verify information on candidates applying for positions.

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Influence of generational changes on the development of teaching methods in the field of teaching information and communication technologies

Hysa Beata, Zdonek Iwona

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2020

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z. 144

183--193

EN

Purpose: The purpose of this paper is to explore why and how generational changes and modern ICT have contributed to the development of didactic methods used by academic teachers in the field of teaching information and communication technologies (ICT). Design/methodology/approach: In-depth interviews were conducted with academic teachers who have been working at a university for 10 to 20 years. They do classes for full-time and part-time students, teaching mainly science subjects. Findings: This article clarifies why and how generational changes and modern ICT have contributed to the development of educational methods used by academic teachers. The article describes three generations of students: X, Y, Z, which are currently undertaking intramural and extramural studies. The report contains an analysis of the results of research concerning the work of contemporary academic teachers in terms of educational methods, teaching materials, methods of communication with students, evaluation, and control methods. The conclusions provided answers to the research questions. Research limitations/implications: The article presents the results of qualitative research, which allowed us to initially determine the characteristics of the phenomenon of generational changes and its influence on the methods of teaching used. In the next stage of the research, the authors intend to conduct surveys among academic teachers and students to explore this topic from the point of view of quantitative analysis. Originality/value: This study indicated that generational changes had transformed the teaching and working methods of academic teachers. However, this transformation does not mean the complete abandonment of previously used teaching methods, but their enrichment with new techniques related to ICT and social media.