Road crashes remain an important public health issue. This study aimed to assess the perceived importance of four types of measures for reducing traffic crash rates. For this cross-sectional study, data were obtained from a national sample of 1,200 Spanish drivers responding to a telephone-assisted survey. The most valued types of road safety measures were those related to users’ training/education and infrastructural improvements. Further, individual perceptions were influenced by both demographic and trip-related factors. The results of this study support the idea that user features remain a relevant issue to consider when developing and implementing road safety measures.
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