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Social perception of digitization in Germany

Tran Anh D., Dreßler C. E., Jankowski E.

Zarządzanie Przedsiębiorstwem

2018

Vol. 21, nr 3

33--36

Today’s industry is historically shaped by the transformation from a seller’s market to a buyer’s market. Taylor and Ford are the pioneers of mass production. This principle is still used today in the production of goods. However, in this time companies face the increasing competitive pressure and the circumstances of this buyer’s market through strong product differentiation and the development of new markets. Within this change, new challenges arose which made economic production more difficult. These include, for example, decreasing batch sizes and the parallel coordination of various orders due to the strong diversification of the product range. The consequences are increased throughput times and a decreasing adherence to delivery dates [20]. Digitalization enables the planning and control of production to be simplified and made more agile in order to meet the requirements of customer-specific production. Business processes can be made transparent, more efficient and more effective through digitalization and should allow companies to increasingly deal with the actual value-adding activities such as product development in the future [18]. This review examines the understanding of digitization in german economy. Furthermore, the importance of digitization in society is presented.