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Learning orientation, firm performance and market dynamism among MSMEs: an empirical study

Wójcik-Karpacz Anna, Karpacz Jarosław, Pietruszka-Ortyl Anna

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

2023

z. 170

693--708

Purpose: The aim of the paper is to identify learning orientation of micro-, small- and medium-sized enterprises (MSMEs) in technology parks (TPs) in Poland, and their performance which they gain in the context of the dynamism of the markets operated by them. Design/methodology/approach: This empirical study focuses on the quantitative analysis of data collected from MSMEs operating in technology parks in Poland. The study sample was composed of 182 enterprises. The two methods used for performing quantitative empirical research are: CAWI and PAPI. The conceptual framework for this research was a theory of dynamic capabilities. Findings: This study’s findings show that learning orientation is undoubtedly surveyed a MSMEs characteristic. This suggests that learning orientation is a universal phenomenon as it has features of different sizes of enterprises. Secondly, it was empirically proven that the way MSMEs were functioning in the market was neither radical nor conservative. These enterprises were rational to seek out and replace obsolete mental models. At the same time, most of them were operating in stable or moderately dynamic markets rather than in turbulent and uncertain environments. The other ones were operating in environments with slightly higher or lower volatility and uncertainty. Lastly, it was shown that the firm performance level is related to the number of employees. These findings are an argument for treating the number of employees as a non-financial measure of organisation’s development. Research implications: Replications and extensions of the current study should be directed to investigate the indirect effect of learning orientation on firm performance via moderating variable (i.e. market dynamism). At the same time, the size of enterprises may be taken into account as a control variable, for example, in the analysis of the relationship between learning orientation and firm performance. Originality/value: The research shows that LO is not a dichotomous resource.