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Optimization of marketing strategy’s selection process in automobile company

Yurynets O., Tomyuk O.

ECONTECHMOD : An International Quarterly Journal on Economics of Technology and Modelling Processes

2014

Vol. 3, No 2

99--103

The article analyzes existing classifications of marketing strategies of the company. The main criteria for marketing strategy’s selection, used by management in its strategic activities, were defined. Based on research, a simplified classifier of marketing strategies, which will facilitate efficient strategic marketing activities, was developed.