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Change of Brand Management in Social Media During the Russia-Ukraine War: Findings from Poland

Grzanka Magdalena, Strzelecki Artur

Annals of Computer Science and Information Systems

2023

Vol. 35

253--258

The present research aims to explore the effects of the war in Ukraine in 2022 on social media and brand management, as well as the ways in which companies and users engage with each other on social media platforms. The study examines the strategies used by companies to engage with users on social media during the war, the role of social media in shaping public perceptions and responses to the war, and the impact of social media engagement on companies' relationships with users and consumers. The study employs a discourse analysis method to analyze social media content and a survey research method to collect data from a sample of individuals using structured questionnaires. The results of the study provide insight into the changes in social media and brand management in response to the war and the ways in which companies and users engaged with each other.

Managing a company's website in the face of a cyberattack - an example of proactive detection by Google

Strzelecki Artur, Król Karol, Zdonek Dariusz

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

2020

z. 149

667--676

Purpose: Proactive detection by Google is designed to protect users and website administrators from threats resulting from malware infections. The aim of the research is to analyse the threats resulting from the development and universality of the World Wide Web service in the world and the solutions offered by the Google consortium in the field of proactive protection of websites against cyberattacks. Design/methodology/approach: The research covered processes informing users and website owners about the potential threat, carried out as part of proactive Google protection. Findings: Management of a company’s website in the face of a cyberattack boils down to the use of various security measures and monitoring implemented mostly by network system administrators. Originality/value: Research has shown that the key to the security of the website is to have an up-to-date version of the content management system and continuous monitoring of the website.