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EN
Purpose: Due to the increasing importance attached to how corporations attempt to build their legitimacies, it is not to be avoided to gain insight whether strategies they can implement can be assessed as being fair from the point of view of stakeholders. Because the way in which organizations communicate with stakeholders can be considered as being one of the sources of corporate legitimacy special attention should be paid to the level of sincerity and fairness in messages send to stakeholders by corporations. When analyzing the process of communication from this point of view symbols and symbolic management may become relevant factors. The paper determines circumstances under which corporations can use or resign from using impression management techniques, which is believed to be related to how they perceive both sources of their power over stakeholder (be it legitimacy or other established way of rendering stakeholders’ judgment about those corporations) and the level of uncertainty related to their operations carried out within given sectoral environment. Design/methodology/approach: The work is based on literature studies and critical review of hitherto established ways of analyzing symbolic management and its possible impact on how corporations take part in communication process aimed at legitimacy building. Findings: Research propositions have been built based on analysis that reveals how organizational failures in carrying out activities related to indicated types of legitimacy are expected to impact on the probability of making use of impression management techniques. Research limitations/implications: Limited number of types of legitimacy has been taken into account. Practical implications: Because impression management techniques may lead companies to problems with building relationships with stakeholders, companies need to take care of when they could be more inclined to use those techniques. Then in spite of greater probability that those techniques may be implemented, companies may decide on more sincere communication. Originality/value: The approaches to problems related to impression management techniques should allow for showing that in addition to phenomena like legitimacy or reputation, those related to stigmatization and disapproval appear to be significant when analyzing corporate communication. The communication when being symbolic not necessarily should be disregarded.
EN
Purpose: The aim of the paper is to discuss assumptions that stand behind the idea that, in order to analyze a way in which organizations are willing to respond to environmental challenges, it is necessary to consider how the diffusion of knowledge related to sustainable management practices can impact on decision making dependent on managers’ cognitive frames. The analysis is focused on the sensemaking process initiated by a necessity to make a decision on whether to engage in a sustainability project involving steps to be made to protect natural environment. The attention is paid to its possible realization dependent on cognitive frames used by decision makers. This way of analysis allows for better understanding of factors which may hinder enterprises from implementing sustainability idea. In the paper current literature related to the topic is reviewed and next selected issues considered as critical for understanding the matter are described and discussed. Design/methodology/approach: Theoretical analysis is conducted and the key assumptions of critical realism related to ontological and epistemological dimensions are implemented. The importance of abductive way of thinking is outlined. Findings: In general, it is argued that managers who are more likely to accept paradoxical nature of challenges related to the implementation of sustainability tools should find it more useful to follow multidimensional paths through which they may reach stakeholders. It is also presented that in order to show how decisions as to implement the sustainability idea can be made, it is necessary to take into account consequences that are to arise from the fact that attitudes towards sustainability management are influenced by historical conditions. Because of the wide array of actors who may contribute to the successful implementation of the sustainability idea, it is predicted that different cognitive approaches should be used. The arguments that are provided appear to also prove that it is useful to consider deeply relations among sensemaking process and cognitive frames used by managers. Originality/value: The paper includes an authorial analysis in which conclusions are inferred based on hitherto conducted research and formulated research propositions related to sensemaking process, cognitive aspects of making decisions as well as to issues of building legitimacy in the light of environmental challenges which modern enterprises need to deal with. The analysis can provide decision makers with some new insights as to why they make decisions as they used to, which next should allow them to change their habits.
3
Content available Types of models of activities of knowledge brokers
EN
Innovativeness appears to be one of the most important attributes associated with the best of both public and private organizations. There are many studies conducted that aim at comparing the level of innovativeness among different regions. In general, one can assume that public and private organizations should cooperate and exchange their knowledge of both tangible and intangible elements within each region. However, it often happens that cooperation among organizations that possess distinct resources does not occur smoothly. This may also be because local social capital is not developed sufficiently to make it possible for companies to open their boundaries and allow some knowledge simply to spill over. That is why organizations like knowledge-brokers are necessary. Thanks to their activities, it becomes possible for companies to be able to acquire new and reliable knowledge sources at a local and non-local scale. The aim of the paper is to present emerging types of knowledge-brokers that result from the research conducted in Slaskie Voivodeship in 2018. The research method is a multiple case study with seven cases and deep interviews with people representing organizations responsible for taking part in knowledge and information transfer served as a major source of data. The results of analysis are presented and discussed, and further paths of research are proposed.
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