Purpose: This paper aims to investigate the bilateral relations between Pakistan and the European Union, with a specific emphasis on trade dynamics. The primary purpose is to explore the factors influencing trade between these two entities, delving into historical perspectives, contemporary developments, and future milestones set by the European Union and Commission. Design/methodology/approach: The objectives are achieved through a comprehensive analysis of trade data, policy documents, and relevant literature. The research employs a multifaceted approach, encompassing both theoretical and empirical considerations. The theoretical scope extends from the historical Silk Road to the contemporary geopolitical landscape, while the empirical analysis involves a PEST analysis and examination of internal and external factors influencing trade. Findings: The research reveals significant insights into the factors shaping trade relations between Pakistan and the European Union. These findings are presented through a thorough analysis, discussion, and interpretation of results, providing a comprehensive understanding of the bilateral trade dynamics. Research limitations/implications: While offering valuable insights, this study recognizes potential limitations, such as data constraints and geopolitical factors. Suggestions for future research are provided, focusing on areas that could further enhance the understanding of the relationship and trade dynamics. Practical implications: The paper identifies outcomes and practical implications for businesses and enterprises engaged in trade between Pakistan and the European Union. Recommendations for changes in business practices are discussed, considering the potential commercial and economic impact of the findings. Social implications: The study assesses the social impact of the Pakistan-European Union trade relationship, exploring how it influences public attitudes, corporate social responsibility, and environmental considerations. The research may inform public and industry policies, potentially affecting the overall quality of life. Originality/value: This paper contributes novelty by offering new insights into the dynamics of the Pakistan-European Union relationship, specifically in the context of trade. Its value lies in its relevance to policymakers, businesses, and researchers interested in understanding and enhancing this bilateral association
Purpose: A literature review is a thorough summary of the prior research in a topic that has been carried out by other scientists. For a novice researcher, a systematic literature review is the most important and standard step. The scientific discipline determines the methodology for systematic literature reviews. Design/methodology/approach: A comprehensive overview of the literature relevant to a research issue is provided by a systematic literature review, which also synthesizes earlier work to broaden our understanding of a particular topic. It adheres to the principles of accessibility and bias reduction. Although management research is a growing, complex, and dynamic field, relatively little has been published on how management researchers may employ systematic literature reviews Findings: This systematic review on a clearly defined subject that uses systematic and explicit processes to identify, select, and critically assess relevant research, and to acquire and analyse data from the research projects that are part of the review. Practical implications: In order to comprehend the purpose of systematic reviews, we explain one and talk about its rationale. Next, we discuss how conducting systematic literature reviews may enhance management research and correct its shortcomings. We provide a thorough manual to do systematic literature reviews, outlining the steps to follow and providing advice for effective implementation Originality/value: This review article, focus on the methodology adopted for the literature review in the field of management sciences.
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