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Is the use of green certification strategic or not?

Danis M., Acar A. Z., Arslan A.

TransNav : International Journal on Marine Navigation and Safety of Sea Transportation

2022

Vol. 16 No. 2

203--209

Differentiation strategies are the most preferred strategies when it comes to surviving in a highly competitive environment. And the debate as to whether using sustainability for strategic positioning, e.g differentiation, is still a hot topic in literature. To that end, we investigated if green certification of 17 Turkish ports have been used with similar purpose. In this context, this study aims to find out whether the certification attempts of "green ports" in ports that are strategic nodes of global supply chains are strategically justified or just an action to catch up with other competitors. Drawing on qualitative analyses, a green port corpus content has been prepared. This corpus is comprised of 17 green certificated port CEOs’ interviews and their website contents. The results indicate that the Turkish ports generally carry out practices that follow the trends in the world, but they mostly implement them to imitate rather than being strategic.

Evaluation of the Parameters of the Green Supplier Selection Decision in Textile Industry

Acar A. Z., Önden I., Gürel Ö.

Fibres & Textiles in Eastern Europe

2016

Vol. 24, no. 5 (119)

8--14

Green issues are a popular topic in today’s business life, and it is possible to see green products or advertisements in many different places due to the demand for a healthier lifestyle. Companies that are willing to be a part of the green concept should integrate this philosophy in all departments. As a result, the procurement might be seen a crucial part of this integration. However, in the emerging markets, green issues might be pushed into the background due to the competitive environment. In this study, we investigated green and other parameters in the supplier selection decision in textile industry. A decision criteria list was created and evaluated by 28 experts using the fuzzy analytic hierarchy process. The results showed that green issues have an influence on the decision environment; however, classical parameters, such as cost, delivery reliability, quality, service, and strategic alliance still carry more priority compared to green criteria consisting of environmental management, green products, and pollution control.

Zagadnienia ekologiczne są bardzo istotne przy współczesnej produkcji. Wytwórcy, którzy chcą brać udział w wytwarzaniu i kształtowaniu ekologicznych zasad muszą brać pod uwagę wszystkie aspekty procesu wytwórczego. W tym opracowaniu badano ekologiczne aspekty wyboru dostawców biorąc pod uwagę również koszty dostawy produktów, warunki dostawy, jakość, system obsługi oraz uwarunkowania strategiczne.