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2 Annals of Computer Science and Information Systems

2 2020

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Sustainable Evolution of Business during Covid-19 Pandemic - Innovation a New Normal

Cherukuri Mark, Cherukuri Praneet Amul Akash

Annals of Computer Science and Information Systems

2020

Vol. 24

49--52

The timing of COVID 19 and the effects due to the pandemic were never expected by any economic researchers nor were any organization ready to face such a depressing situation. Nevertheless, during these adverse effects, many businesses were able to manage their organizations, keep up with their products, and still make profits. Also, the pandemic became a platform for many long-existing technologies and new technology inventions that were backstage for many years to come into the limelight. While the pandemic showed great losses to organizations and businesses worldwide, the technology, Healthcare, and medical devices sectors turned out to be one of the most profit-making companies. In this paper, we tried to understand the business, managerial and technological decisions that played a key role in bringing these technologies into the limelight during these adverse situations and outline some of the most popular businesses amongst them.

AI-based Strategic Marketing: SMAI Model

Cherukuri Praneet Amul Akash, Vududala Sai Kiran, Saraswathi Nishanth Raju, Sanda Jahanavi

Annals of Computer Science and Information Systems

2020

Vol. 24

95--98

One of the important factors that play a vital role in the success of a business is marketing. Marketing has seen multiple changes throughout the decades in the Definition, Organization, and Implementation processes. With the advent of technology, especially Artificial intelligence many sectors underwent a great amount of transformation to get themselves equipped with the latest technological innovations. The business sector was also on the same lines with other sectors in this period of change. Marketing being a very theoretical and humanized concept it was pretty hard at first to incorporate changes accordingly. Later the scope for marketing enlarged and it slowly started making an entrance into inculcating the latest technologies. In this paper, the researcher studies the particularities of marketing and its integration with artificial intelligence, providently proposing a machine learning-based model (SMAI) involving strategic marketing decision making.