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1 Zeszyty Naukowe. Prace Instytutu Ekonomiki i Organizacji Przedsiębiorstw / Uniwersytet Szczeciński

1 2004

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Wycena wartości przedsiębiorstwa wirtualnego na przykładzie internetowego portalu turystycznego

Matczewski A., Kądziela S.

Zeszyty Naukowe. Prace Instytutu Ekonomiki i Organizacji Przedsiębiorstw / Uniwersytet Szczeciński

2004

Nr 43, t. 1

93-107

Computer networks have formed marketspace which is very attractive for many firms. The networks created new quality for the relationships between net's participants, particularly for business contract's partners (B2B - Business to Business), for individual customers (B2C- Business to Customers) and for companies' employees (B2E Business to Employee). It was the main cause for an arising of the electronic markets in all the branches in the nineties of the XX century. The electronic markets, based on the mentioned relations, created so-called e-business. A lot of new companies, called virtual, were founded. This situation progress in the area of the widely-understood e-business requires a new approach to the evaluation and management of the virtual enterprises' value. This requirement was also confirmed by the spectacular revaluation of high-technology companies that took place on the world markets at the end of the year 2000. The abstract presents the draft of a methodical suggestion for the evaluation of a touristic portal's value on the example of TRAVELNET.PL. The present study is an attempt to define the essence of the value evaluation of the firm operating in the area of the internet touristic services. In this type of activity, the problems of value sources of two essential areas in present economy are brought together: the area of the developing e-business and the area of the traditional touristic services which is sold in the new shape of the internet services. The abstract also introduces the main questions concerning the specific of the enterprise operating on the internet touristic services market and it describes the general methodology of evaluation of an enterprise's value. At the same time it constitutes basis for the discussion about the value sources of the touristic enterprises in Internet.