Wyniki wyszukiwania - BazTech

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Leadership in crisis conditions on the example of public organizations

Frąś Józef, Czyrka Krzysztof, Skwarek Albin

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2024

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z. 192

233--241

EN

Purpose: The purpose of this article is to analyze and present the conclusions of the research conducted on leadership and the qualities of a leader that were expected by public sector employees to those who lead their organizations under crisis conditions. Design/methodology/approach: For the purpose of the article, the authors attempted to synthesize views on leadership and the characteristics of a leader. Conducted in 2022 among employees of the public sector, the empirical research using the method of structured interviews was used to analyze attitudes in a crisis situation among managers of public institutions located in Lubuskie and West Pomerania. Findings: The results of the research made it possible to determine the leadership qualities expected by employees of public entities toward management during the COVID-19 pandemic. Research limitations/implications: The analysis presented is not comprehensive, due to the multifaceted nature of the leadership issue. The presented conclusions may provide important information for further research into the issue at hand. Practical implications: The analysis of the research results made it possible to indicate which leadership competencies should be improved by managers employed in the studied public entities. The presented research results can become a guideline for managers employed in other public organizations, as well as private entities. Originality/value: The value of the research conducted lies in identifying key leadership qualities that, in the opinion of subordinates, were felt to be in short supply, particularly noticeable during the COVID-19 pandemic.

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Automation in purchasing processes and customer reflection

Czyrka Krzysztof, Frąś Józef

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2019

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z. 138

33--40

EN

Automation of the sales process, cyber-shopping – these are the key sales trends of the modern market. The broadly understood notion of digitization has fundamentally changed the purchasing process. This is confirmed by investments in this area of such companies as Shell, Circle-K, Johnson & Johnson, British Airways, McDonald and others. Full automation of the purchasing process allows the company to reduce costs and better manage employee time. The purpose of the article is to present selected innovative solutions in the field of sales process automation and analyze the expressed opinions of customers in Poznań on the use of modern sales process solutions.

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Sensory branding and marketing in stimulating the relation between the buyer and the brand

Wala Agnieszka, Czyrka Krzysztof, Frąś Józef

Organizacja i Zarządzanie : kwartalnik naukowy

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2019

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nr 1

109--120

EN

Classical marketing is becoming less effective. Senses and emotions, as well as a buying mood, the atmosphere of the place, where the decision to purchase is made by a buyer have key importance in stimulating both the creation of shopping behaviours and the consumer – brand relationship. The use of sensory (sensual) branding is a departure from the 2D brands, communicating through sight and hearing, towards the 5D brands, which affect the five different human senses. Sensory marketing and branding enable building a relationship with the brand, keeping the brand awareness alive, increasing sales, and exceeding the competition to a higher extent. New technologies create and strengthen the space of the buyer's experiences with the brand. The neuromarketing research shows that emotions play a significant role when making the purchasing decisions.