Wyniki wyszukiwania - BazTech

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Współczesne działania psychologiczne : Stany Zjednoczone

Kacała T.

Zeszyty Naukowe AON

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2014

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nr 2(95)

388-416

EN

The article describes the United States psychological operations (US PSYOP). It presents the US definition of PSYOP, the organization of US PSYOP groups, both active and functioning as the reserve component, as well as the structure of US PSYOP. The US PSYOP equipment encompasses the military state-of-the-art assets and classic tools of psychological influence. Furthermore, the article describes, in detail, the PSYOP proces including preparation, conduct and control of the psychological operations. The process comprises: planning; target audience analysis; development of a series ofpsychological products; psychological product design; approval of (series of) psychological products; production, distribution and dissemination of psychological products and psychological impact assessment.

2

Informacyjne przygotowanie pola walki w ramach koncepcji działań sieciocentrycznych

Kacała T.

Zeszyty Naukowe AON

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2011

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nr 3(84)

491-505

EN

The centric network war concept is the future, and in some cases maybe the present time, of conducting military operations. It is the response of military thought to transformations in modern societies and organizations, military ones including, and the change of contemporary threats. Although they largely result from the development of technologies and entering the information era, the theory of centric network war cannot be associated merely with technology, but also or mostly with structural, organizational and doctrinal aspects. Nevertheless, applying new technologies will be the foundation of waging a centric network war and computer networks as elements supporting the decision making process will be one of the basic tools to achieve centric network requirements of the battlefield.

3

Propaganda marketingowa, public relations czy public affairs jako element komunikacji strategicznej?

Kacała T.

Zeszyty Naukowe AON

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2010

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nr 4(81)

350-362

EN

The information era threats pose a great challenge for modern societies’ functioning. They create an essential element shaping the character of current armed conflicts. Information operations play a special role in armed forces’ operations. However, the development of the mentioned above threats requires elaborating new solutions exceeding traditional perception of the operations in question. The concept that seems to fill in the loophole in information space is defined as strategic communication. The basic elements of this concept include information operations, public diplomacy, services rendered in the radio and television programmes area and public relations. The latter is interpreted in different ways and therefore the article shows various interpretations of this strategic communication component drawing special attention to such activities undertaken during crisis response.