Prezentowana publikacja koncentruje się na prezentacji analizy wyników badań dotyczących zastosowania narzędzi marketingu bezpośredniego w przedsiębiorstwie produkcyjnym. Celem badań była ocena jakości zastosowanych narzędzi marketingu bezpośredniego w organizacji oraz określenie czynników, które sprzyjająich stosowaniu.
EN
The paper presented below focuses on the presentation of the study findings concerning the use of direct marketing tools in a production company. The aim of the study was to evaluate the quality of marketing tools used for direct marketing in the organization and to identify factors that make their application.
The combined water supply system being under responsibility of the Upper Silesian Water Board (USWB) basically supplies water to the industry, agriculture and population of Upper Silesia. This is the largest system of that kind operated in Poland and is rather unique in Europe. Water is sold at more than 800 points to water companies, which deliver water to the users in different cities. The ever decreasing water consumption by individual households and industry observed in recent years has brought about a considerable extension of the hydraulic residence time and a deterioration of water quality. The technical condition of the water-pipe network, the hydraulic parameters and water quality variations were analyzed on the example of a water distribution network operated by a local water company that purchases water from the USWB. The objective of the study was to assess the material and age of the pipes, residence time, flow velocity, pressure, as well as the physicochemical and bacteriological parameters at the points of purchase and other characteristic points along the network. Consideration was also given to the frequency of pipe failure and the resulting water loss. A clear definition of the factors that contribute to episodic or long-term deterioration of water quality made it possible to suggest some preventive measures (which had partly been implemented) to maintain or re-establish the desired quality of the water.
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