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EN
Purpose: identification of effective mechanisms of organizational adaptation under high uncertainty in light of the assumptions of the complexity theory. Design/methodology/approach: The approach adopted involves literature review, including an interdisciplinary ground of complexity theory. Findings: The content of the article includes the conceptualization of patterns as schemata at the level of an organization, recognition of the relationship between schemata and organizational routines as an area subject to shaping, and identification of the dynamics of routines depending on the degrees of uncertainty. Research limitations/implications: The results of the study are presented in the form of theoretical framework enabling further testing. Originality/value: Conceptualization of the contextual nature of routines depending on the degree of uncertainty as a mechanism of change and stability in the organization.
EN
Purpose: Due to the increasing importance attached to how corporations attempt to build their legitimacies, it is not to be avoided to gain insight whether strategies they can implement can be assessed as being fair from the point of view of stakeholders. Because the way in which organizations communicate with stakeholders can be considered as being one of the sources of corporate legitimacy special attention should be paid to the level of sincerity and fairness in messages send to stakeholders by corporations. When analyzing the process of communication from this point of view symbols and symbolic management may become relevant factors. The paper determines circumstances under which corporations can use or resign from using impression management techniques, which is believed to be related to how they perceive both sources of their power over stakeholder (be it legitimacy or other established way of rendering stakeholders’ judgment about those corporations) and the level of uncertainty related to their operations carried out within given sectoral environment. Design/methodology/approach: The work is based on literature studies and critical review of hitherto established ways of analyzing symbolic management and its possible impact on how corporations take part in communication process aimed at legitimacy building. Findings: Research propositions have been built based on analysis that reveals how organizational failures in carrying out activities related to indicated types of legitimacy are expected to impact on the probability of making use of impression management techniques. Research limitations/implications: Limited number of types of legitimacy has been taken into account. Practical implications: Because impression management techniques may lead companies to problems with building relationships with stakeholders, companies need to take care of when they could be more inclined to use those techniques. Then in spite of greater probability that those techniques may be implemented, companies may decide on more sincere communication. Originality/value: The approaches to problems related to impression management techniques should allow for showing that in addition to phenomena like legitimacy or reputation, those related to stigmatization and disapproval appear to be significant when analyzing corporate communication. The communication when being symbolic not necessarily should be disregarded.
EN
Purpose: The contemporary environment imposes tensions, which result in growing unpredictability, on companies. This makes it difficult to rely on traditional forms of organization and strategies based on the rational decision-making model. The aim of the author’s own research was to identify the ways of adaptation of enterprises to the conditions of emerging markets, which are defined as a business environment of high uncertainty. Design/methodology/approach: A single case study was used in the research. The enterprise selected for the research is a good example of the studied phenomenon, which also made convenient access to data in longitudinal studies possible. The obtained results were confronted with the literature on the subject in the field of CAS. Findings: The case of the enterprise selected for the study belongs to a group of independent SMEs that can compete against the largest players in the industry. The results of the study indicated that it was possible due to similar mechanisms existing on various levels of the analysis. These include making decisions based on the patterns derived from personal experience; high adaptability resulting from the required diversity, which, at the same time, makes effectiveness more important than efficiency; lack of a clear strategy, and instead the ability to deal with initial conditions and monitoring the emergence of patterns; openness to experimentation, and individual assessments and measures. Research limitations/implications: The limitations of the obtained results may result from a limited test sample. Originality/value: The theoretical perspective adopted in the research - CAS and the empirical dimension – emerging markets, constitute a relatively little explored alternative to research conducted in their mainstream. The obtained research results may be of interest to representatives of science and practice, especially with regard to the current crisis caused by the Covid-19 pandemic.
EN
Nowadays, the role of employees, especially those who have contact with clients of an enterprise, is becoming crucial for determining the opportunities for putting into effect, innovative business solutions. The challenge behind the described issue is also for the enterprise to react efficiently to unusual situations. This paper answers the question whether there are significant differences in the way employees are used as experts in unusual situations depending on how long the enterprise has been conducted its business activity. A survey in the Mix Mode Survey Design formula was conducted for this purpose. Altogether there were 260 respondents representing small and medium-sized service enterprises from the territory of Poland who participated in the research. The obtained scientific results indicate that among the surveyed respondents, there are opinions that answer the posed research question in a positive manner.
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