Wyniki wyszukiwania - BazTech

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The competitiveness and development of regions in Poland – selected instruments of socio-tourist infrastructure

Andruszkiewicz Krzysztof, Schulz Maciej, Skorupa Jakub

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2023

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z. 176

9--19

EN

Objective: The aim of the article is to assess the competitive potential of Poland’s regions, in the context of effective strategy building for further development thereof. Design/methodology/approach: The article employs the method of critical investigation of the literature on the subject as well as presents an analysis of statistical data on selected sociotourist infrastructure instruments. An examination of two selected infrastructure elements was carried out for the purpose of the article, which can form a basis for formulation of strategies to improve the competitiveness and development of regions in Poland. Results: The Authors present the issue of regional competitiveness, with particular focus on the methods of assessing and building the competitiveness of regions through selection of an optimal strategy for further development thereof. In this context, two selected instruments of socio-tourist infrastructure are discussed, which can form a basis for formulation of strategies to improve the competitiveness and development of regions in Poland. The infrastructure elements presented serve as an example of areas characterized by great potential for growth, as a consequence of years of neglect (health care), or constrained by independent external COVID-19 pandemic associated conditions (accommodation industry).

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The use of renewable energy sources and their influence on the natural environment in selected European states

Michalcewicz-Kaniowska Małgorzata, Zajdel Małgorzata, Schulz Maciej, Andruszkiewicz Krzysztof

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2022

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z. 156

293--302

EN

Purpose: The aim of the article is to evaluate and characterize the use of renewable energy sources and their impact on the environment in selected European countries. Design/methodology/approach: relying on renewable energy sources is one of the fundamental goals of the European Union, which is constantly striving to improve the quality of life of societies, and to secure the welfare of present and future generations. The authors performed an analysis of energy consumption in 2010-2020 based on statistical data obtained from the European Statistical Office “EUROSTAT”. Numerous statistical analyzes, including data composition and decomposition, have been carried out. The authors relied on the analysis of change dynamics technique. The article presents indexes with a variable base (chain) and relative increments with a constant base. Findings: It has been established that the use of renewable energy in the following analyzed sectors such as electricity, transport, heating and cooling is diversified, with the highest use being noted in the field of heating and cooling. The most developed country in Europe in terms of the use of renewable energy sources is Iceland, followed by Norway and Sweden. The countries with the lowest use of renewable energy are Malta, the Netherlands and Luxembourg although these countries are exhibiting a growing tendency towards using renewable energy sources. Originality/value: The article presents the results of data composition regarding the use of renewable energy and its impact on the natural environment. Due to the analyzes used, it may be regarded as an interesting overview of the use of renewable energy sources.

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The essence and the process of region branding

Andruszkiewicz Krzysztof, Schulz Maciej, Skorupa Jakub

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2021

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z. 152

7--16

EN

Purpose: The main purpose of the article is to explain the basic concepts related to regional marketing and to propound a model of region branding. Design/methodology/approach: The study incorporates the results of a study on various aspects related to region branding. The process of branding, especially implementation of the region brand, usually is a long and complex undertaking. It certainly should take into account the specificity (nature) of the region. The model proposed in the paper includes the most important and universal aspects of region branding. The following assumptions have been made, which constitute the basis of many such model studies propounded by the authors of foreign and domestic models. Findings: The process of building a region’s image and reputation is associated with its search for ways to present its strengths and the increasingly effective methods supporting development and competitiveness. Region branding and its management has become a phenomenon undertaken quite commonly as to communicate the region's competitive advantages to its internal and external stakeholders. Poland's accession to the European Union meant that native places (regions) should also be recognizable, positively associated, offering above-average values for consumers, tourists as well as Polish and foreign investors. Practical implications: The strategic plan developed for implementation of the region brand indicates the methods and tools, arranged by functional areas and their initial planning in time. Another challenge that is quite important in the implementation phase is the development of a system for diffusion of the region brand’s guiding idea to various institutions, entities and groups that are partners in the region brand implementation program. Social implications: The main (key) strategic objective of region brand implementation program is to transfer the guiding idea and the knowledge about the program to lower levels, as to facilitate the greatest possible reach and support of local communities. Originality/value: This paper presents selected results of the study on various aspects associated with regional marketing. One of the research objectives was to build the model of that includes the most important and universal aspects of region branding.

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Marketing communication with stakeholders at the minicipal offices in the Kuyavian-Pomeranian voivodeship

Andruszkiewicz Krzysztof, Schulz Maciej

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2020

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z. 146

9--20

EN

The main goal of this study is to present the essence and the importance of marketing communication in the functioning of local governments. Design/methodology/approach: The study incorporates the results of a study on various aspects related to marketing management in the municipalities of the Kuyavian-Pomeranian Voivodeship. As part of the study, specific marketing communication activities that were used by local governments in the Kuyavian-Pomeranian Voivodeship over the past 5 years have been identified. The subject of the assessment were consisted in those marketing communication methods that are used by local governments, due to the specificity of the activities carried out by municipalities. Findings: The results of the study indicate that many local governments representing large urban or urban-rural municipalities underestimate the importance of the activities that can be undertaken in this regard. Vast majority of the local governments covered by the study only use individual marketing communication tools, limiting themselves to advertising, public relations or personal promotion activities. Practical implications: The results of the study allowed identification of a different solutions, which are characteristic for municipalities in the Kuyavian-Pomeranian Voivodeship, that can be used by other local governments in Poland. Social implications: The paper indicates on many useful solutions, that are related to the training of the officials in the methods and tools used for creation of proper relations with the stakeholders. Originality/value: This paper presents selected results of the study on various aspects associated with marketing management in the municipalities of the Kuyavian-Pomeranian Voivodeship. One of the research objectives was to identify and evaluate the marketing communication activities that have been undertaken by the municipal offices in the Kuyavian-Pomeranian Voivodship over the past 5 years.