Programy promocji żywności i jej jakości w Polsce. Cz. 2

• Autorzy: Wiśniewska M.

Warianty tytułu

EN

Food's quality promotions programs in Poland

• Języki publikacji: PL

Abstrakty

EN

Food sector companies to compete successfully in the market make efforts to advertise the quality of the product. To increase consumer confidence producers use quality labels and participate in voluntary food quality schemes. In Poland there arę several quality schemes that promote food product and food producer as well. The initiatives arę supervised by institutions that can be divided into some categories: government organizations and offices, foundations, associations, unions of producers, certification bodies, Consulting groups and consumer's associations. The first part of study presents and analyzes the criteria and promotion activities of the followng food quality schemes: "Poznaj Dobrą Żywność" - Discover Great Food Label, PDO (protected designation of origin), PGI (protected geographical indi-cation) and TSG (traditional speciality guaranteed), organie farming scheme, "Teraz Polska" - Now Poland Scheme and "Zielone Płuca Polski" - Green Lungs of Polands scheme. The second part of the article focuses on "Najlepsze w Polsce" - The best in Poland Competition, "Żywność Atestowana" - Certyficated Food scheme, "Polski Producent Żywności" - Polish Food Producer initiatwe, Slow Food program, "Jakość i Tradycja" - Ouaiity and Tradition schemef "Znak Jakości Q" - Q-quality mark schemer and "Liderzy Jakości Żywności" - Food Ouaiity Leaders program.

Słowa kluczowe

PL

program promocji żywności

EN

food's quality promotions programs

• Wydawca: Wydawnictwo SIGMA-NOT
• Czasopismo: Problemy Jakości
• Rocznik: 2009
• Tom: R. 41, nr 6
• Strony: 27--31
• Opis fizyczny: Bibliogr. 13 poz.

Twórcy

autor

Wiśniewska M.

• Wydział Zarządzania Uniwersytetu Gdańskiego

Bibliografia

• 1. www.thc.org.pl;
• 2. www.zdrowa-zywnosc.com.pl;
• 3. www.ekwiatkowski.poznan.pl;
• 4. www.slowfood.pl;
• 5. www.produktyregionalne.pl;
• 6. Polskie Centrum Badań i Certyfikacji S.A., DB-09. Program Certyfikacji Wyrobów Spożywczych i Chemicznych/Warszawa 2006;
• 7. www.bpj.com.pl;
• 8. Structured inventory of existing food quality assurance schemes within the EU-25, Annex IV, European Commission, Directorate-General Joint Research Centre, Institute for Prospective Technological Studies (Seville) Sustainability in Agriculture, Food and Health, 30 November 2006;
• 9. S. Eden, C. Bear, G. Walker, Understanding and (dis)trusting food assurance schemes: Consumer confidence and the "knowledge fix", "Journal of Rural Studies", 2008, January, Vol. 24, Issue l, pp. 1-14;
• 10. Trust In Advertising. A Global Nielsen Consumer Report, October 2007;
• 11. www.portalspozywczy.pl;
• 12. S. Eden, C. Bear, G. Walker, The sceptical consumer? Exploring views about food assurance, "Food Policy", 2008, December, Vol. 33, Issue 6, pp. 624-630;
• 13. H. Nilsson, B. Tunger, A, Thidell, The use of ecolabeling like initiatives on food products to promote quality assurance is there enough credibility?, "Journal of Cleaner Production", 2004, June, Vol. 12, Issue 5, pp. 517-526;