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Tytuł artykułu

Towards sustainable purchase: the effect of social responsibility, innovativeness and knowledge of natural cosmetics purchasing consumers’ intentions

Autorzy
Witek Lucyna , Kędzia Grażyna , Staniec Iwona
Treść / Zawartość
Pełne teksty:
Staniec_towards_4_23.pdf
Identyfikatory
DOI
10.34659/eis.2023.87.4.629
Warianty tytułu
PL
W kierunku zrównoważonych zakupów: wpływ odpowiedzialności społecznej, innowacyjności i wiedzy na intencje zakupowe konsumentów kosmetyków naturalnych
Języki publikacji
EN
Abstrakty
EN
The article aims to broaden the understanding of factors affecting natural cosmetics purchasing behaviours and specifically, to specify the role social responsibility, consumers' innovativeness and knowledge play in shaping purchasing intentions for these products. The study uses the extended theory of planned behaviour as its theoretical framework and is based on theoretical support and suggested modification indices. The study applies a quantitative methodology which collects survey data from Ukraine and Poland. It was analysed using Structural Equation Modelling. Results reveal that attitude towards purchasing natural cosmetics, social norms, consumers' innovativeness and consumer’s natural cosmetics knowledge all have statistically significant and positive impacts on the purchase intention towards natural cosmetic products. This study contributes to the literature by incorporating other variables into the TPB model. It provides new insights and constitutes a useful step forward in the understanding of consumers’ behaviours towards natural cosmetics.
PL
Celem artykułu jest poszerzenie wiedzy na temat czynników wpływających na zachowania zakupowe dotyczące kosmetyków naturalnych, a w szczególności określenie roli odpowiedzialności społecznej, innowacyjności i wiedzy konsumentów w kształtowaniu intencji zakupu tych produktów. Badanie wykorzystuje rozszerzoną Teorię Planowanego Zachowania jako ramy teoretyczne i opiera się na wsparciu teoretycznym i sugerowanych wskaźnikach modyfikacji. W badaniu zastosowano metodologię ilościową, w ramach której zebrano dane ankietowe z Ukrainy i Polski. Zostało przeanalizowane przy użyciu modelowania równań strukturalnych. Wyniki pokazują, że postawa wobec zakupu kosmetyków naturalnych, normy społeczne, innowacyjność konsumentów i wiedza konsumentów na temat kosmetyków naturalnych mają statystycznie istotny i pozytywny wpływ na zamiar zakupu naturalnych produktów kosmetycznych. Niniejsze badanie wnosi wkład do literatury poprzez włączenie innych zmiennych do modelu TPB. Dostarcza nowych spostrzeżeń i stanowi użyteczny krok naprzód w zrozumieniu zachowań konsumentów wobec kosmetyków naturalnych.
Słowa kluczowe
EN
PL
Wydawca
Fundacja Ekonomistów Środowiska i Zasobów Naturalnych
Czasopismo
Economics and Environment
Rocznik
2023
Tom
No. 4
Strony
1--28
Opis fizyczny
Bibliogr. 122 poz., rys., tab.
Twórcy
autor
Witek Lucyna
  • Department of Marketing, Faculty of Management, Rzeszow University of Technology
autor
Kędzia Grażyna
  • Department of Logistics, Faculty of Management, University of Lodz
autor
Staniec Iwona
iwona.staniec@p.lodz.pl
  • Institute of Management, Faculty of Organisation and Management, Lodz University of Technology, Wólczańska Street 221, 93-005 Lodz, Poland
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