Usage of Customer Profitability Management Tools on the Textile Market of Bosnia and Herzegovina

• Autorzy: Lalic S. , Stevic S. , Tesic D.

Identyfikatory

DOI

10.5604/01.3001.0011.7295

Warianty tytułu

PL

Wykorzystanie narzędzi do zarządzania rentownością klientów na rynku wyrobów włókienniczych w Bośni i Hercegowinie

• Języki publikacji: EN

Abstrakty

EN

The modern market puts new demands on companies in terms of customer segmentation and relations with them. Companies facing the pressure of globalisation must adopt new views in the domain of adaptation of all functions in the company, which have a trend of integration, including the function of marketing and that of accounting. One of the results of the integration of company functions is, among others, the concept of customer profitability management. The subject of this paper is analysis of the profitability management tools of domestic companies operating on the textile market of Bosnia and Herzegovina. The aim of the paper is to point out the necessity of applying customer profitability management tools as one of the ways that companies adapt better to changes that occur on the textile market of Bosnia and Herzegovina. The methods used in this paper are analysis, synthesis, and generalisation in the part related to the literature review. Statistical methods are used for analysis of data collected on the basis of research conducted on a simple random sample of domestic companies operating on the textile market of Bosnia and Herzegovina.

PL

Współczesny rynek stawia nowe wymagania firmom w zakresie segmentacji klientów i relacji z nimi. Firmy borykające się z presją globalizacji muszą przyjąć nowe poglądy w dziedzinie adaptacji wszystkich funkcji w firmie, które mają tendencję do integracji, w tym funkcję marketingu i księgowości. Jednym z efektów integracji funkcji firmy jest między innymi koncepcja zarządzania rentownością klienta. Przedmiotem pracy była analiza narzędzi zarządzania rentownością krajowych firm działających na rynku tekstylnym Bośni i Hercegowiny. Celem pracy było zwrócenie uwagi na konieczność zastosowania narzędzi zarządzania rentownością klientów jako jednego ze sposobów lepszego dostosowywania się firm do zmian zachodzących na rynku tekstylnym Bośni i Hercegowiny. W pracy zastosowano analizę, syntezę i uogólnienie w części związanej z przeglądem literatury. Do analizy danych zebranych na podstawie badań przeprowadzonych na prostej losowej próbie firm krajowych działających na rynku tekstyliów Bośni i Hercegowiny wykorzystano metody statystyczne.

Słowa kluczowe

EN

marketing; textile market; accounting; customers; profitability; JEL classification; L81; M31; M41

PL

marketing; rynek tekstylny; księgowość; klienci; rentowność; Klasyfikacja JEL; L81; M31; M41

• Wydawca: Sieć Badawcza Łukasiewicz - Łódzki Instytut Technologiczny
• Czasopismo: Fibres & Textiles in Eastern Europe
• Rocznik: 2018
• Tom: Vol. 26, no. 3 (129)
• Strony: 8--13
• Opis fizyczny: Bibliogr. 37 poz., tab.

Twórcy

autor

Lalic S.

• University of East Sarajevo,Faculty of Economics Brcko,Department of Statistics, Brcko, Bosnia and Herzegovina

autor

Stevic S.

• University of East Sarajevo,Faculty of Economics Brcko,Department of Statistics, Brcko, Bosnia and Herzegovina

autor

Tesic D.

• University of East Sarajevo,Faculty of Economics Brcko,Department of Marketing and Management, Brcko, Bosnia and Herzegovina

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Uwagi

PL

Opracowanie rekordu w ramach umowy 509/P-DUN/2018 ze środków MNiSW przeznaczonych na działalność upowszechniającą naukę (2018).