Motives in Online Shopping through Digital Platforms in Textile: Risk Perception and Purchase Intention

• Autorzy: Turhan Gülden

Identyfikatory

DOI

10.2478/ftee-2022-0038

• Języki publikacji: EN

Abstrakty

EN

This study aims to provide a great deal of insight into how risk perception and purchase intention differ for the consumer with different online shopping motives. Data were collected through a questionnaire with 359 voluntary consumers aged 18-28 living in Istanbul. 14 motives leading them to online shopping through digital platforms for textile products were defined with the Focus group technique. First, clustering analysis was conducted to define consumers according to the guiding motives in online shopping. Next, whether the consumer segments identified by these motives have different levels of risk perception and purchase intention was investigated via ANOVA analysis.

Słowa kluczowe

EN

online shopping motivation; digital platform; textile; risk perception; purchase intention

• Wydawca: Sieć Badawcza Łukasiewicz - Łódzki Instytut Technologiczny
• Czasopismo: Fibres & Textiles in Eastern Europe
• Rocznik: 2022
• Tom: Vol. 30, no. 5
• Strony: 1--7
• Opis fizyczny: Bibliogr. 24 poz., rys., tab.

Twórcy

autor

Turhan Gülden

• Marmara University Faculty of Technology, İstanbul, Turkey

• https://orcid.org/0000-0002-7756-0116

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