Tourist and business models in the mobility of customers using car rental services

• Autorzy: Gierczak-Korzeniowska Beata

Identyfikatory

DOI

10.36122/GAT20200813

• Języki publikacji: EN

Abstrakty

EN

The article aims to present mobility models and patterns in relation to clients using services rendered by car rentals. The paper seeks to illustrate the subject matter, but also offers an element of innovation consisting in a sketch of mobility models for the clients of an agency. The proposed patterns and models were compiled based on a series of in-depth free-form interviews performed in June and July 2020. In total, the author conducted four interviews with the employees of a car rental in the city of Rzeszów. The starting point for the interviews was identifying the main categories of car rental clients and establishing their characteristic features from the standpoint of a selected offer. Based on the information provided by the employees of the agency, the author compiled two mobility models pertaining to the clients that use car rental services, i.e. business and tourist model. Each model demonstrates different characteristics and preferences of clients that use the agency’s services. Furthermore, travelling patterns assigned to each model indicate differences in terms of the route, direction and duration of a travel. The theoretical part of this paper is predicated on the analysis of relevant literature and Internet sources.

Słowa kluczowe

EN

car rental; car rental industry; business model; tourist model; tourism; individual transport

• Wydawca: Wydawnictwo Uniwersytetu Kazimierza Wielkiego
• Czasopismo: Geography and Tourism
• Rocznik: 2020
• Tom: Vol. 8, No. 2
• Strony: 29--39
• Opis fizyczny: Bibliogr. 25 poz., rys., tab.

Twórcy

autor

Gierczak-Korzeniowska Beata

• University of Rzeszów, Institute of Economics and Finance at the College of Social Sciences, Poland

Bibliografia

• Böhler S., Grischkat S., Haustein S., Hunecke M., 2006. Encouraging environmentally sustainable holiday travel. Transportation Research Part A 40, 652-670.
• Busse M., Swinkels J., 2012. Enterprise Rent-A-Car. Kellogg School of Management 3, 1-15.
• Carroll W.J., Grimes R.C., 1995. Evolutionary change in product management: Experiences in the car rental industry. Interfaces 25(5), 84-104.
• Davidson R., Cope B., 2003. Business Travel: Conferences, Incentive Travel, Exhibitions, Corporate Hospitality and Corporate Travel. Pearson Education, Harlow.
• Dickinson J.E., Dickinson J., 2006. Local transport and social representations: Challenging the assumptions for sustainable tourism. Journal of Sustainable Tourism 14, 192-208.
• Dickinson J.E., Robbins D., 2008. Representations of tourism transport problems in a rural destination. Tourism Management 29(6), 1110-1121,
• Economist Intelligence Unit, 2000. The short-term vehicle rental market in Europe: new technology lifts prospects. Motor Business Europe 2, 99-111.
• Ekiz H. E., Bavik A., Arasli H., 2009. RENTQUAL: a new measurement scale for car rental services. Tourism: An International Interdisciplinary Journal 57(2),135-153.
• Erdogan H.E., Pradeep K.N. Hussain K., 2010. Measuring the service quality in car rental services: purifying rentqual instrument with asian tourists. Proceedings of 2010, 4th Tourism Outlook and 3rd ITSA Conference, Malaysia.
• Fee M.N., Senser M., Lunsford R., 2016. Differentiation in the United States Rental Car Industry. 2016 International Academic Business Conference Orlando & 2016 International Education Conference Orlando, January 3-7, Orlando, 755-1 – 755-10, https://sps.uiw.edu/_docs/doctor-business-administration/differentiation-in-the-united-states-rental-car-industry.pdf (Date of access: 25.03.2019).
• Fink A., Reiners T., 2006. Modeling and solving the short-term car rental logistics problem. Transportation Research Part E 42, 272-292.
• Hammond S., 1993. The descriptive analyses of shared representations. [In:] Breakwell G.M., Canter D.V. (Eds.), Empirical approaches to social representations. Clarendon Press, Oxford, 205-222.
• Korstanje M.E., 2011. Rent-a-car-industry: a case study in Argentina. Tourismos: an international multidisciplinary journal of tourism 6(1), 271-280.
• Lohmann G., Pearce D.G., 2010. Conceptualizing and operationalizing nodal functions. Journal of Transport Geography 18(2), 266-275.
• Lohmann G., Zahra A., 2010. The influence of international tourists travel patterns on rental car fleet management in New Zealand. [In:] Prideaux B., Carson D., Drive Tourism – Trends and Emerging Markets. Routledge, Abingdon, 1-21.
• Martín J.M., Martínez J.M., Moreno V.M., Rodríguez A.S., 2019. An Analysis of the Tourist Mobility in the Island of Lanzarote: Car Rental Versus More Sustainable Transportation Alternatives. Sustainability 11(739), 1-17.
• Nilsson M., Küller R., 2000. Travel behaviour and environmental concern. Transportation Research Part D 5, 211-234.
• Raport z kontroli działalności przedsiębiorców świadczących usługi wynajmu samochodów osobowych, 2012. Urząd Ochrony Konkurencji i Konsumentów, Lublin-Warszawa [In Polish].
• Sinha N.K., Sahy R., Kar S.K., 2015. The ‘Retailification’ of the Car Rental Industry. Cognizant 20-20 Insight, December, 1-12, https://www.cognizant.com/whitepapers/The-Retailification-of-the-Car-Rental-Industry-codex1516.pdf (Date of access: 25.03.2019).
• Waspodo B., Aini Q., Nur S., 2011. Development Of Car Rental Management Information System (Case Study: Avis Indonesia). Proceedings of The 1st International Conference on Information Systems For Business Competitiveness (ICISBC), December 8-9, Semarang, Central Java, Indonesia, 101-105.
• Internet sources
• http://blogs.cornell.edu/armapp/2013/03/27/rental-car-industry/ (Date of access: 27.08.2020).
• http://ir.sixt.de/websites/sixt/English/1500/corporate-history.html (Date of access: 29.08.2020).
• https://ec.europa.eu/transport/sites/transport/files/facts-fundings/evaluations/doc/2016-ex-post-evaluation-ofdirective-2006-1-ec-final-report.pdf (Date of access: 27.08.2020).
• http://www.ekspert-flotowy.pl/artykuly/548/branza-rent-a-car-w-polsce-i-na-swiecie-coraz-wiecej-szybciej-i-taniej.html (Date of access: 26.08.2020).
• https://wypozyczalniaszczecin.pl/krotka-historia-wypozyczalni-samochodow-na-poczatku-byl-ford/ (Date of access: 27.08.2020)

Uwagi

Opracowanie rekordu ze środków MNiSW, umowa Nr 461252 w ramach programu "Społeczna odpowiedzialność nauki" - moduł: Popularyzacja nauki i promocja sportu (2021).