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Tytuł artykułu

Strategic audit of the development of the health care system of Ukraine in the context of the implementation of the concept of socio-ethical marketi

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Warianty tytułu
PL
Audyt strategiczny rozwoju systemu ochrony zdrowia Ukrainy, w kontekście realizacji koncepcji marketingu społeczno-etyczne
Języki publikacji
EN
Abstrakty
EN
In the article shows the stages of strategic audit of the health system in Ukraine context of the concept of social-ethical marketing. It was concluded on trends in the relationship between the reduction of specialized medical facilities and the reduction of the population based on the results of multivariate correlation and regression analysis. A survey of the population on access to health services shows that the majority of respondents do not have the opportunity to receive adequate medical care, which is exacerbated by declining incomes and the economic crisis. It was concluded that the health care system of Ukraine does not comply with the socio-ethical norms and principles of the marketing strategy of medical services. It was proposed to improve the reform of the health care system of Ukraine in terms of its compliance with socio-ethical principles.
PL
W artykule przedstawiono etapy strategicznego audytu systemu ochrony zdrowia w Ukrainie, w kontekście koncepcji marketingu społeczno-etycznego. Na podstawie wyników wielowymiarowej analizy korelacji i regresji sformułowano wnioski, dotyczące trendów, w związku między redukcją wyspecjalizowanych placówek medycznych, a redukcją populacji. Z badania ankietowego, dotyczącego dostępu do świadczeń zdrowotnych wynika, że większość respondentów nie ma możliwości uzyskania odpowiedniej opieki medycznej, co jest pogłębiane przez spadające dochody i kryzys gospodarczy. Stwierdzono, że system opieki zdrowotnej Ukrainy nie spełnia norm społeczno-etycznych i zasad strategii marketingowej usług medycznych. Zaproponowano poprawę reformy systemu opieki zdrowotnej Ukrainy, pod kątem zgodności z zasadami społeczno-etycznymi
Rocznik
Tom
Strony
87--104
Opis fizyczny
Bibliogr. 27 poz., rys., tab.
Bibliografia
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Typ dokumentu
Bibliografia
Identyfikator YADDA
bwmeta1.element.baztech-fdd09a1e-70fe-4ed8-b499-068f6c10f1c0
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