Strategic audit of the development of the health care system of Ukraine in the context of the implementation of the concept of socio-ethical marketi

• Autorzy: Chukurna Оlena , Radkevych Larysa , Vyshnevska Violeta

Identyfikatory

DOI

10.54264/0009

Warianty tytułu

PL

Audyt strategiczny rozwoju systemu ochrony zdrowia Ukrainy, w kontekście realizacji koncepcji marketingu społeczno-etyczne

• Języki publikacji: EN

Abstrakty

EN

In the article shows the stages of strategic audit of the health system in Ukraine context of the concept of social-ethical marketing. It was concluded on trends in the relationship between the reduction of specialized medical facilities and the reduction of the population based on the results of multivariate correlation and regression analysis. A survey of the population on access to health services shows that the majority of respondents do not have the opportunity to receive adequate medical care, which is exacerbated by declining incomes and the economic crisis. It was concluded that the health care system of Ukraine does not comply with the socio-ethical norms and principles of the marketing strategy of medical services. It was proposed to improve the reform of the health care system of Ukraine in terms of its compliance with socio-ethical principles.

PL

W artykule przedstawiono etapy strategicznego audytu systemu ochrony zdrowia w Ukrainie, w kontekście koncepcji marketingu społeczno-etycznego. Na podstawie wyników wielowymiarowej analizy korelacji i regresji sformułowano wnioski, dotyczące trendów, w związku między redukcją wyspecjalizowanych placówek medycznych, a redukcją populacji. Z badania ankietowego, dotyczącego dostępu do świadczeń zdrowotnych wynika, że większość respondentów nie ma możliwości uzyskania odpowiedniej opieki medycznej, co jest pogłębiane przez spadające dochody i kryzys gospodarczy. Stwierdzono, że system opieki zdrowotnej Ukrainy nie spełnia norm społeczno-etycznych i zasad strategii marketingowej usług medycznych. Zaproponowano poprawę reformy systemu opieki zdrowotnej Ukrainy, pod kątem zgodności z zasadami społeczno-etycznymi

Słowa kluczowe

EN

marketing audit; strategic audit; medical industry; healthcare system; European integration

PL

audyt marketingowy; audyt strategiczny; branża medyczna; system ochrony zdrowia; integracja europejska

• Wydawca: Wydawnictwo Wyższej Szkoły Technicznej w Katowicach
• Czasopismo: Zeszyty Naukowe Wyższej Szkoły Technicznej w Katowicach
• Rocznik: 2021
• Tom: nr 13
• Strony: 87--104
• Opis fizyczny: Bibliogr. 27 poz., rys., tab.

Twórcy

autor

Chukurna Оlena

• Odessa State Polytechnic University

• https://orcid.org/0000-0001-9285-7068

autor

Radkevych Larysa

• Odessa State Polytechnic University

• https://orcid.org/0000-0001-5974-9081

autor

Vyshnevska Violeta

• Odessa Regional Institute of Public Administration

• https://orcid.org/0000-0003-4729-771

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