Using AI tools in the Kano method to improve the product design process in a customer-centric enterprise

Jagusiak-Kocik, Marta

doi:10.17402/659

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Tytuł artykułu

Using AI tools in the Kano method to improve the product design process in a customer-centric enterprise

Autorzy

Jagusiak-Kocik Marta

Treść / Zawartość

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DOI

10.17402/659

Warianty tytułu

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Abstrakty

This paper aims to present the potential for integrating the classic Kano method with artificial intelligence tools to support customer needs research and segmentation for manufacturing companies. This research provides a literature review of the Kano method and AI technologies used to analyze customer data. A case study conducted at a Polish manufacturing company in the SME sector explored ways to better align offerings with market expectations. The study is based on identifying product features and developing a Kano questionnaire, followed by the use of popular chatbots (i.e., ChatGPT, Copilot, and Gemini) to automatically assign these features to the appropriate Kano model categories. The data originates from online surveys and direct contact at points of sale. The results of the automated analysis are compared with traditional results, assessing the compatibility of both approaches. The paper demonstrates that integrating these two methods significantly improves the decision-making process for product development, increasing the precision of customer needs identification and the effectiveness of implemented innovations.

Słowa kluczowe

Kano method artificial intelligence natural language processing chatbot integration children’s furniture customer needs

Wydawca

Wydawnictwo Naukowe Politechniki Morskiej w Szczecinie

Czasopismo

Zeszyty Naukowe Politechniki Morskiej w Szczecinie

Rocznik

2025

Tom

nr 84 (156)

Strony

24--33

Opis fizyczny

Bibliogr. 60 poz., tab.

Twórcy

autor

Jagusiak-Kocik Marta

m.jagusiak-kocik@pcz.pl

Czestochowa University of Technology, Faculty of Management Department of Production Engineering and Safety 19b Armii Krajowej Ave., 42-218 Czestochowa, Poland

https://orcid.org/0000-0001-6031-9169

Bibliografia

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