Decoding consumer preferences in food packaging with the Kano Model

• Autorzy: Anna Szczyrba , Mariusz Szataniak

Identyfikatory

DOI

10.2478/czoto-2023-0010

• Języki publikacji: EN

Abstrakty

EN

This study investigates the efficacy of the Kano Model in decoding consumer preferences for food packaging. Recognizing the pivotal role of packaging in product satisfaction and purchase decisions, this research integrates the Kano Model with contemporary market analysis. A survey was conducted with a diverse panel of consumers who rated various packaging features of existing food products. The results were analyzed to determine the impact of these features on consumer satisfaction and their potential to elevate the perceived value of the products. The study uncovered that while basic safety and hygiene factors were deemed essential, innovative elements such as eco-friendly materials and interactive labels significantly enhanced customer delight. The practical implications of this research are profound, providing food manufacturers with a nuanced understanding of how to prioritize packaging features to align with consumer desires, thereby fostering brand loyalty and competitive advantage. The Kano Model's application in this context demonstrates its versatility and potential for adaptation in the dynamic field of food packaging.

Słowa kluczowe

EN

Kano model; consumer preferences; food packaging; market analysis; product satisfaction

PL

model Kano; preferencje konsumentów; opakowania do żywności; analiza rynku; satysfakcja z produktu

• Wydawca: De Gruyter
• Czasopismo: System Safety : Human - Technical Facility - Environment
• Rocznik: 2023
• Tom: Vol. 5, iss. 1
• Strony: 83--92
• Opis fizyczny: Bibliogr. 32 poz., rys., tab.

Twórcy

autor

Anna Szczyrba

• Doctoral School of the Medical University of Silesia in Katowice. Faculty of Public Health in Bytom, Medical University of Silesia in Katowice, Poland
• Student research club – Quality and safety promoter. Faculty of Management, Czestochowa University of Technology, Poland

• https://orcid.org/0000-0002-0643-6273

autor

Mariusz Szataniak

• Pamapol S.A. Poland

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