Role of road safety educational and awareness campaigns

• Autorzy: Mikusova M.
• Języki publikacji: EN

Abstrakty

EN

The main aim of this paper is to present road safety campaigns as powerful tool to increase safety on our roads. It is based on findings of international project SOL – Save our lives. Paper sums the aim of all pilot actions developed within the project, based on realization of traffic safety educational and awareness campaigns. It also highlights main topics to which a particular attention was given during the project realization, following the results of the road safety situational assessment of participating Central European countries. In the final part of paper there is a short description of methodology proposed for design and conduction of effective road safety campaigns provided together with conclusions of the pilot implementation.

Słowa kluczowe

EN

road safety; campaign; project

PL

bezpieczeństwo na drodze; kampania; projekt

• Wydawca: Polskie Stowarzyszenie Telematyki Transportu
• Czasopismo: Archives of Transport System Telematics
• Rocznik: 2015
• Tom: Vol. 8, iss. 1
• Strony: 19--23
• Opis fizyczny: Bibliogr. 10 poz.

Twórcy

autor

Mikusova M.

• University of Zilina, Univerzitná 8215/1, 010 26 Zilina, Slovakia

Bibliografia

• [1] World report on road traffic injury prevention. World Health Organization, Geneva, (2004)
• [2] Towards Zero - Ambitious Road Safety Targets and the Safe System Approach. Transport research Centre, OECD/ITF, Paris, (2008)
• [3] TOROK, A.: Simplification of Road Transport Infrastructure Layout for Better Self-Explanation. American Journal of Vehicle Design, 1 (1), pp.16-20, (2013)
• [4] PHILLIPS, O.R., et al.: Meta-analysis of the effect of road safety campaigns on accidents. Accident Analysis & Prevention, Volume 43, Issue 3, 1204-1218, (2011)
• [5] GIANNIS, A., et al.: Does the Theme of a Road Safety Communication Campaign Affect its Success? Transport and Telecommunication. Volume 13, Issue 4, 294-302, (2012)
• [6] HOEKSTRA, T., WEGMAN, F.: Improving the effectiveness of road safety campaigns. Current and new practices. IATSS Research, Volume 34, Issue 2, pp. 80–86, (2011)
• [7] VAA, T., et al.: Effects of Information Campaigns on Behaviour and Road Accidents: Conditions, Evaluation and Cost Effectiveness. Institute of Transport Economics, Oslo, (2004)
• [8] ALONSO F., et al.: La conducta social en el tráfico: fundamentos para la intervención. Cuadernos de reflexión. Attitudes, (2007)
• [9] Manual for RS Campaign. Austriam Mobility Research FGMAmor, January 2011, http://www.central2013.eu/fileadmin/user_upload/Downloads/outputlib/SOL_2.3.13_Manual_for_RS_campaign_manual.pdf [date of access: January 21, 2015]
• [10] SOL – Save our lives, http://www.sol-project.eu/ [date of access: January 25, 2015]