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Safety as an element of creating competitive advantage among airlines given the example of the Airbus A350 XWB and the Boeing 787 Dreamliner aircraft

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The competitive advantage of the passenger air transport market is a significant part of airline operations. An important element, a condition that may determine the achievement of competitive advantage, is the issue of safety, which also applies to the operation of aircraft. An example of creating an effective competitive advantage may be the operation of a new aircraft by air carriers. This article presents the process of creating a competitive advantage on the example of the Airbus A350 XWB and the Boeing 787 Dreamliner aircraft considering the safety aspect, which in the case of new means of transport in civil aviation may primarily concern the seeming childhood diseases occurring in the initial use of new aircraft. This article, in the form of comparative analysis, indicates the key features that determine the attractiveness of the new aircraft as a product on the passenger air transport market. Secondary data on the characteristics of the Airbus A350 XWB aircraft were used and compared with the data of the Boeing 787 Dreamliner to illustrate the properties that may indicate the manufacturer's superiority. Furthermore, this article proposes a scheme of creating competitive advantage in passenger air transport, which can be a model for creating a competitive advantage in civil aviation. The close relationship between the economic and technological aspects in creating competitive advantage was buttressed as well. This article also analysed secondary data related to the numer of ordered and used aircraft and aviation events registered on the website: https://aviation-safety.net [8], which could have an impact on the level of safety of flight operations. Brought to the fore were situations in which the seeming childhood diseases in aircraft operated by the American manufacturer, Boeing 787 Dreamliner, such as defects in engines, power elements and risks associated with the use of composite materials, which were first used on such a large scale in the construction of wide-body aircraft.
Rocznik
Tom
Strony
201--212
Opis fizyczny
Bibliogr. 22 poz.
Twórcy
  • Faculty of Economics, The University of Economics, The 1stof May Street 50, 40-287 Katowice, Poland
Bibliografia
  • 1. Airbus. Available at: https://www.airbus.com/.
  • 2. Airbus A350 XWB Family. Available at: https://www.airbus.com/aircraft/passengeraircraft/a350xwb-family.html,
  • 3. Airline Reporter. „Singapore airlines returns to ultra-long-haul flying. Ready?”. Available at: https://www.airlinereporter.com/2017/09/singapore-airlines-returns-ultralong-haul-flying
  • 4. Bielski M. 2001. „Sposób kształtowania przewag konkurencyjnych”. Przedsiębiorczość i konkurencyjność. [In Polish: „The way of shaping competitive advantages”. Entrepreneurship and competitiveness]. Kotowicz-Jawor J. (Ed.). Warsaw: Bellona. PTE.
  • 5. Boeing. Available at: http://boeing.com/.
  • 6. Boljevic A., M.S. Jelaca. 2016. „Critical success and negative effects of development -The Boeing 787 Dreamliner”. Strategic Management 21: 30-39.
  • 7. Dudek E., M. Siergiejczyk, M. Kozłowski. 2017. „Diagnostics of potential incompatibilities in aeronautical data and information chain”. Diagnostyka 18(2): 87-93.
  • 8. Flight Safety Foundation. Aviation Safety Network. Available at: https://aviationsafety. net/database/type/index.php?type=jet.
  • 9. Flight Safety Foundation. Aviation Safety Network. „Boeing 737-8 MAX Statistics”. Available at: https://aviation-safety.net/database/types/Boeing-737-8-MAX/statistics.
  • 10. Hawlena J. 2012. Konkurencja na rynku lotniczych przewozów pasażerskich w warunkach globalizacji. [In Polish: Competition on the passenger air transport market in the context of globalization]. Katowice: Publisher of the University of Economics in Katowice.
  • 11. ICAO. 2013. Podręcznik Zarządzania Bezpieczeństwem. Montreal. Wytyczne nr 11 Prezesa Urzędu Lotnictwa Cywilnego z dnia 24 listopada 2015 r. w sprawie wprowadzenia do stosowania wymagań ustanowionych przez Organizację Międzynarodowego Lotnictwa Cywilnego (ICAO). [In Polish: ICAO. 2013. Safety Management Manual ed. 3 Montreal. Guidelines No. 11 of the President of the Civil Aviation Office of 24 November 2015 on the implementation of the requirements established by the International Civil Aviation Organization (ICAO)]. Doc 9859, Dz.Urz. ULC poz. 64.
  • 12. Kang B.K., B.Y. Kim. „Cross-funcional cooperation with design teams in new product development”. International Journal of Design. 2(3): 43-54.
  • 13. Liwiński J. 2014. „Długoterminowe prognozy rynku lotniczego" [In Polish: „Long-term aviation market forecasts”]. Lotnictwo 12.
  • 14. Marciszewska E., P. Zagrajek. 2014. „Modele biznesowe w transporcie lotniczym a procesy zarządzania ruchem”. P. 24-25. Współczesne problemy inżynierii ruchu lotniczego. Modele i metody. [In Polish: „Business models in air transport and traffic management processes”. P. 24-25. Contemporary problems of air traffic engineering. Models and methods]. Skorupski J. (Ed.). Warsaw University of Technology Publishing House.
  • 15. .OECD. The European Commission. Podręcznik Oslo. Zasady gromadzenia i interpretacji danych dotyczących innowacji. [In Polish: The Oslo Handbook. Rules for collecting and interpreting innovation data]. Available at: http://home.agh.edu.pl/~kkulak/lib/exe/fetch.php?media=user:konrad:vary:oslomanual.pdf
  • 16. Pojkarova K., D. Gottwald. 2019. „Do air passengers decide rationally? Case study of travellers on route Prague-London. Communications - Scientific Letters of the University of Zilina (Komunikacie) 21(1): 9-13.
  • 17. Porter Michael E. 1990. The Competitive Advantage of Nations. New York. ISBN: 0-684-84147-9.
  • 18. Radomska E. 2012. „Konkurencyjność przedsiębiorstw z branży lotniczej (produkcja cywilna w Polsce)”. [In Polish: „The Assessment of the Competitiveness of the Aerospace Industry (Manufacture for Civil Aviation) in Poland”]. Zarządzanie Zmianami: Zeszyty Naukowe 3-4(57): 1-22.
  • 19. Rutkowski M. 2019. „Assessment of the impact of the Boeing 787 Dreamliner fleet on the development of Lot Polish Airlines”. 11th International Scientific Conference “Analysis of International Relations 2019. Methods and Models of Regional Development. Winter Edition”. Conference Proceedings: 56-67. Szkutnik W., A. Sączewska-Piotrowska, M. Hadaś-Dyduch, J. Acedański (Eds.). Publishing House of the University of Economics in Katowice.
  • 20. Sobczak G. 2014. „Intensywny sezon Airbusa”. [In Polish: „Intensive Airbus season”]. Skrzydlata Polska 9: 22-27.
  • 21. Sobczak G. 2018. „Modułowa wizja Airbusa”. [In Polish: „Modular vision of Airbus”]. Skrzydlata Polska 7: 22-26.
  • 22. Zając G. 2014. „Prawne i organizacyjne rozwiązania w zakresie bezpieczeństwa w lotnictwie cywilnym”. Chapter 3: 96-151. Zarządzanie bezpieczeństwem lotnictwa cywilnego. [In Polish: „Legal and organizational solutions in the field of civil aviation security”. Civil aviation security management]. University of Lower Silesia, Scient
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Bibliografia
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