Could survey technique or other research conditions “change” our ecological behaviour? – testing response bias in consumer research

• Autorzy: Matel Anna , Poskrobko Tomasz

Identyfikatory

DOI

10.34659/2019/4/46

• Języki publikacji: EN

Abstrakty

EN

Based on concerns raised in other disciplines, the presented study aimed to investigate whether response bias affects the results of declarative research on ecological behaviour. The study was conducted in order to determine how the design and execution of declarative tests influenced the obtained results. A series of experiments was conducted in which the research techniques, persons delivering the surveys, or order of questions were changed or modified, or where little incentives were used. The tests showed that the results of declarative research on ecological behaviour is subject to response bias. The respondents declared rarer non-ecological behaviour in face-to-face interviews than in surveys, when the study was conducted by a lecturer, and when they were first asked to express their opinion on this type of behaviour. This effect weakened as the respondents answered further questions in the survey.

Słowa kluczowe

EN

responce bias; ecological behaviour; sustainable consumption; survey technique; consumer research

PL

efekt respondencki; zachowanie ekologiczne; konsumpcja zrównoważona; technika ankietowa; badania konsumenckie

• Wydawca: Fundacja Ekonomistów Środowiska i Zasobów Naturalnych
• Czasopismo: Ekonomia i Środowisko
• Rocznik: 2019
• Tom: nr 4
• Strony: 21--36
• Opis fizyczny: Bibliogr. 38 poz., tab.

Twórcy

autor

Matel Anna

• University of Bialystok Faculty of Economics and Finance, Warszawska Street 63, 15-062, Białystok, Poland

autor

Poskrobko Tomasz

• University of Bialystok Faculty of Economics and Finance, Warszawska Street 63, 15-062, Białystok, Poland

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Uwagi

Opracowanie rekordu ze środków MNiSW, umowa Nr 461252 w ramach programu "Społeczna odpowiedzialność nauki" - moduł: Popularyzacja nauki i promocja sportu (2020).