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Determinanty preferencji konsumentów dla modeli produkt jako usługa (PaaS): studium przypadku systemów ogrzewania
Języki publikacji
Abstrakty
The study aimed to identify factors influencing the choice of Product-as-a-Service (PaaS) over ownership in customer decisions, using heating systems as a case study as an example of a less saturated PaaS market. The analysis is based on a nationwide quantitative survey of the population of users of single-family houses. An econometric model was created, describing customer choice of PaaS model by two describing decision factors and two of a financial nature. Results showed that quality, service, operating, and maintenance costs were key factors, while demographics had little impact. The text highlights research gaps in PaaS and circular economy, such as understanding consumer preferences, financial models in the built environment, factors affecting PaaS adoption for heating equipment, circular economy finance, and necessary changes in the financial sector. This research enhances consumer preference understanding and underscores PaaS potential for heating appliances.
Badanie miało na celu identyfikację czynników wpływających na wybór produktu jako usługi (PaaS) zamiast własności w decyzjach klientów, wykorzystując systemy grzewcze jako studium przypadku jako przykład mniej nasyconego rynku PaaS. Analiza opiera się na ogólnopolskim badaniu ilościowym populacji użytkowników domów jednorodzinnych. W badaniu stworzono model ekonometryczny, opisujący wybór modelu PaaS przez klienta za pomocą dwóch czynników opisujących decyzję oraz dwóch o charakterze finansowym. Wyniki pokazały, że jakość, koszty usług, eksploatacji i konserwacji były kluczowymi czynnikami, podczas gdy demografia miała niewielki wpływ na decyzję. W tekście zwrócono uwagę na luki badawcze w PaaS i gospodarce o obiegu zamkniętym, takie jak zrozumienie preferencji konsumentów, modele finansowe w środowisku zabudowanym, czynniki wpływające na przyjęcie PaaS w urządzeniach grzewczych, finansowanie gospodarki o obiegu zamkniętym oraz niezbędne zmiany w sektorze finansowym. Badanie to zwiększa zrozumienie preferencji konsumentów i podkreśla potencjał PaaS w segmencie konsumentów indywidualnych i produktów konsumpcji trwałej.
Czasopismo
Rocznik
Tom
Strony
art. no. 709
Opis fizyczny
Bibliogr. 57 poz., rys., tab., wykr.
Twórcy
- SGH Warsaw School of Economics, Collegium of World Economy, Niepodleglosci Avenue, 02-554 Warsaw, Poland
autor
- SGH Warsaw School of Economics, Collegium of World Economy
autor
- Wroclaw University of Economics and Business
autor
- Wroclaw University of Economics and Business
Bibliografia
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Typ dokumentu
Bibliografia
Identyfikator YADDA
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