Managing relations with customers in the video game industry

• Autorzy: Dziwiński Piotr

Identyfikatory

DOI

10.29119/1641-3466.2023.169.14

• Języki publikacji: EN

Abstrakty

EN

Purpose: The main goal of the paper is to analyze customers relation between video game developers and the gaming community and their impact on the corporate image creation as well as gaining trust and good reputation by the company. Design/methodology/approach: The approach applied in the paper is of descriptive-empirical nature. The research methods involved in this paper are: induction, deduction, literature studies, as well survey and data analysis. The method of critical and comparative analysis was used in relation to the views presented in the literature. Findings: The paper ends with a brief presentation of research findings which correspond to the formulated research questions on building the relations with a client. Research implications: Future research directions should focus on further, expanded research exploration in the area, taking into account various industries. Additional work is needed to disseminate research findings among managers and to implement them in public relations policies of the companies. Practical implications: The results of the research discussed in the paper have a number of practical implications mainly for the managers in terms of use of customers relations tools and improvement of communication strategies. Social implications: Building awareness of customer to business communication. Originality/value The paper has a cognitive value for managers. Results have theoretical as well as practical implications in search of solutions to customers relations management.

Słowa kluczowe

EN

relationship management; corporate identity; brand image

PL

zarządzanie relacjami; tożsamość zbiorowa; wizerunek marki

• Wydawca: Wydawnictwo Politechniki Śląskiej
• Czasopismo: Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
• Rocznik: 2023
• Tom: z. 169
• Strony: 233--254
• Opis fizyczny: Bibliogr. 29 poz.

Twórcy

autor

Dziwiński Piotr

• University of Bielsko-Biala, Faculty of Management and Transpor

• https://orcid.org/0000-0003-4061-7761

Bibliografia

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Uwagi

Opracowanie rekordu ze środków MNiSW, umowa nr SONP/SP/546092/2022 w ramach programu "Społeczna odpowiedzialność nauki" - moduł: Popularyzacja nauki i promocja sportu (2024).