Sales channels selection for small industrial enterprises based on qualitative-quantitative characteristic criteria

• Autorzy: Shpak N. , Kyrylych T.
• Języki publikacji: EN

Abstrakty

EN

In the article, the qualitative and quantitative criteria to compare and evaluate separately direct and indirect sales channels for small industrial enterprises are systemized; the diagnostics of such channels is carried out for concrete enterprise, the application of graphical radar method for comparative analysis is substantiated, the use of the radar method is improved taking into account the weight function of characteristic criteria, the mechanism of diversification of sales channels for a small industrial enterprise is proposed.

Słowa kluczowe

EN

small industrial enterprise; sales channel; characteristic criterion; method of radar; weight function; sales channels selection

• Wydawca: Polish Academy of Sciences, Branch in Lublin
• Czasopismo: ECONTECHMOD : An International Quarterly Journal on Economics of Technology and Modelling Processes
• Rocznik: 2013
• Tom: Vol. 2, No 4
• Strony: 79--88
• Opis fizyczny: Bibliogr. 20 poz., rys., tab., wykr., wz.

Twórcy

autor

Shpak N.

• Lviv Polytechnic National University

autor

Kyrylych T.

• Lviv Polytechnic National University

Bibliografia

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