Economic-mathematical model for risk management of sales channels of small enterprises

• Autorzy: Kyrylych K.

Identyfikatory

DOI

10.16926/m.2016.21.05

• Języki publikacji: EN

Abstrakty

EN

The importance of economic and mathematical study of small enterprises is emphasized as an innovative element of economic development. The potential risks appearing during choice of distribution channel of small enterprises are structured, actions for minimizing the risks are indicated. The need to identify the most threaten risks is emphasized, for this purpose the ABC-analysis is recommended. The mathematical tools are developed to minimize risks when choosing sales channels of small enterprises. The model of optimization management of the choice of sales channels based on minimizing risk is proposed. As an example, Svitovyr LLC (Lviv, Ukraine) was considered. The optimal production distribution between the direct (exhibition sales, internet sales) and indirect (specialized hypermarket, distribution network) sales channels was proposed.

Słowa kluczowe

EN

management of sales channel; small enterprises; economic and mathematical model; distribution channels

PL

zarządzanie kanałami sprzedaży; małe przedsiębiorstwa; model ekonomiczno-matematyczny; kanały dystrybucji

• Wydawca: Wydawnictwo Uniwersytetu Humanistyczno-Przyrodniczego im. Jana Długosza w Częstochowie
• Czasopismo: Scientific Issues of Jan Długosz University in Częstochowa. Mathematics
• Rocznik: 2016
• Tom: Vol. 21
• Strony: 63--71
• Opis fizyczny: Bibliogr. 15 poz., rys., tab.

Twórcy

autor

Kyrylych K.

• Jan Długosz University in Częstochowa, Institute of Law, Administration and Management, ul. Zbierskiego 2/4, 42-200, Częstochowa, Poland

Bibliografia

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