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Abstrakty
Nowadays, organizations must invest strategically in information technology (IT) and choose the right digital initiatives to maximize their benefit. Nevertheless, Chief Information Officers still struggle to communicate IT costs and demonstrate the business value of IT. The goal of this paper is to support their effective communication. In focus groups, we analyzed how different stakeholders perceive IT costs and the business value of IT as the basis of communication. We identified 16 success factors to establish effective communication. Hence, this paper enables a better understanding of the perception and the operationalization of effective communication.
Rocznik
Tom
Strony
677--687
Opis fizyczny
Bibliogr. 44 poz., rys., tab.
Twórcy
autor
- Konstanz University of Applied Sciences, 78467 Konstanz, Germany
autor
- BITCO3 GmbH, 78467 Konstanz, Germany
autor
- Konstanz University of Applied Sciences, 78467 Konstanz, Germany
Bibliografia
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Uwagi
1. Thematic Tracks Regular Papers
2. Opracowanie rekordu ze środków MEiN, umowa nr SONP/SP/546092/2022 w ramach programu "Społeczna odpowiedzialność nauki" - moduł: Popularyzacja nauki i promocja sportu (2024).
Typ dokumentu
Bibliografia
Identyfikator YADDA
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