Mobile Commerce System Integrated with Augmented Reality and Interactive Multimedia

• Autorzy: Liu S. F. , Lee M. H.

Warianty tytułu

PL

Mobilny system sprzedaży zintegrowany z technologią AR (augmented reality) i interakcyjnymi multimediami

• Języki publikacji: EN

Abstrakty

EN

This study takes mobile devices as platforms, developing a mobile commerce display system of integrated augmented reality (AR) and interactive multimedia. Through AR technology, virtual products are added to real life of users. The experiment constructed two operation procedures of mobile commerce systems, General type and AR type respectively, as experiment samples which is only different in AR application. After operating the systems, a questionnaire is given to participants.

PL

Przedstawiono eksperyment dwóch mobilnych sieci sprzedaży wykorzystujących technologię AR (augmented reality).

Słowa kluczowe

EN

e-commerce; augmented reality (AR); usability; human-computer interaction

PL

sprzedaż internetowa; rzeczywistość rozszerzona; multimedia

• Wydawca: Wydawnictwo SIGMA-NOT
• Czasopismo: Przegląd Elektrotechniczny
• Rocznik: 2012
• Tom: R. 88, nr 9b
• Strony: 100--103
• Opis fizyczny: Bibliogr. 8 poz., rys., tab.

Twórcy

autor

Liu S. F.

• National Cheng Kung University

autor

Lee M. H.

• National Cheng Kung University

Bibliografia

• [1] Bhatt G., Bringing Virtual Reality for Commercial Web Sites, International Journal of Human-Computer Studies , 60(2004), No. 1 , 1-15
• [2] Sanna A., Zunino C., Lamberti F., HAVS: A Human Animated VRML-Based Virtual Shop for E-Commerce, Proceedings of the SCI 2002, 12(2002), 24-29
• [3] Zhu W., Owen C. B., Li H., Lee J. H., Design of the PromoPad: An Automated Augmented Reality Shopping Assistant, Journal of Organizational and End User Computing, 20(2008), No. 3, 41–57
• [4] Swan II J. E., Gabbard J. L., Survey of User-Based Experimentation in Augmented Reality, Proceedings of the First International Conference on Virtual Reality(2005), Las Vegas, NV
• [5] Lu Y., Smith S., Augmented Reality E-Commerce System: A Case Study, Journal of Computing and Information Science in Engineering, 10(2010), No. 2, 021005-1-5
• [6] Chen A., Lee M. S., The Augmented Reality on Human-Computer Interface Display Design for Virtual Museums, International Conference on Planning and Design (2007), 134
• [7] Nielsen J., Usability Engineering, Boston: AP Professional, (1993)
• [8] Nielsen J., Mack R. L., Usability Inspection Methods, New York: John Wiley & Sons, Inc, (1994)