Modelling the internal forces of SMEs digital adaptation strategy towards industry revolution 4.0

• Autorzy: Rusly Fariza Hanim , Talib Yurita Yakimin Abdul , Hussin Muhammad Rosni Amir , Mutalib Hafizah Abd

Identyfikatory

DOI

10.17512/pjms.2021.24.1.18

Warianty tytułu

PL

Modelowanie wewnętrznych sił MSP strategia adaptacji cyfrowej w kierunku przemysłu rewolucji 4.0

• Języki publikacji: EN

Abstrakty

EN

This paper explores internal forces that formed the digital adaptation strategy for SMEs embarking on the digital transformation of Industrial Revolution 4.0 (IR4.0). A qualitative case study design was adopted involving Small and Medium-sized Enterprises (SMEs) from the manufacturing and service sectors in Malaysia. Data was gathered through semi-structured interviews and supported by the resources from the firms’ website. Adopting the Planned Process Change Model and Technology Adaptation Process Model as new theoretical lenses in the digital adaptation study, findings from the multiple case studies using thematic analysis revealed four dimensions of internal forces driving SMEs’ digital adaptation: business strategy, value creation, digital leadership and digital talent. Findings contribute to the theoretical development of the digital adaptation strategy from a change management perspective.

PL

Niniejszy artykuł bada siły wewnętrzne, które ukształtowały strategię adaptacji cyfrowej dla MŚP rozpoczynających cyfrową transformację rewolucji przemysłowej 4.0 (IR4.0). Przyjęto jakościowy projekt studium przypadku z udziałem MŚP z sektora produkcyjnego i usługowego w Malezji. Dane zostały zebrane za pomocą częściowo ustrukturyzowanych wywiadów i poparte zasobami ze strony internetowej firm. Przyjmując Model Planowanej Zmiany Procesu i Model Procesu Adaptacji Technologii jako nowe soczewki teoretyczne w badaniu adaptacji cyfrowej, wnioski z wielu studiów przypadku z wykorzystaniem analizy tematycznej ujawniły cztery wymiary sił wewnętrznych napędzających adaptację cyfrową MŚP: strategia biznesowa, tworzenie wartości, przywództwo cyfrowe i talent cyfrowy. Ustalenia przyczyniają się do teoretycznego opracowania strategii adaptacji cyfrowej z perspektywy zarządzania zmianą.

Słowa kluczowe

EN

change adaptation; change management; digital adaptation; digitalisation; digital strategy; IR 4.0; SME

PL

adaptacja do zmiany; zarządzanie zmianą; adaptacja cyfrowa; cyfryzacja; strategia cyfrowa; IR 4.0; MŚP

• Wydawca: Czestochowa University of Technology
• Czasopismo: Polish Journal of Management Studies
• Rocznik: 2021
• Tom: Vol. 24, No. 1
• Strony: 306--321
• Opis fizyczny: Bibliogr. 57 poz., rys.

Twórcy

autor

Rusly Fariza Hanim

• Universiti Utara Malaysia, Tunku Puteri Intan Safinaz School of Accountancy, Malaysia

autor

Talib Yurita Yakimin Abdul

• Universiti Utara Malaysia, Tunku Puteri Intan Safinaz School of Accountancy, Malaysia

autor

Hussin Muhammad Rosni Amir

• Universiti Utara Malaysia, Tunku Puteri Intan Safinaz School of Accountancy, Malaysia

autor

Mutalib Hafizah Abd

• Universiti Utara Malaysia, Tunku Puteri Intan Safinaz School of Accountancy, Malaysia

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