Optimization of the enterprise marketing strategy using the operations research

• Autorzy: Pesikov E. , Zaikin O. , Bakhtadze N.
• Języki publikacji: EN

Abstrakty

EN

It is examined an approach to the analytical tools construction of marketing of the enterprise designed to select the optimal assortment, sales volume, market segments and product prices and based on the use of the operations research methods and optimal software systems. Is proposed a model of nonlinear integer programming with variables of continuous and boolean type, which allows to plan production of existing and new products. To analyse the optimization model is proposed using of heuristic algorithm based on iterative increase in products prices and solution of the linear integer programming task by method of Land and Doig at each step of changing prices.

Słowa kluczowe

EN

production system; modeling; optimization; operations research; marketing; target segment; sales volume; price of product

• Wydawca: Warszawska Wyższa Szkoła Informatyki
• Czasopismo: Zeszyty Naukowe Warszawskiej Wyższej Szkoły Informatyki
• Rocznik: 2016
• Tom: nr 15
• Strony: 67--77
• Opis fizyczny: Bibliogr. 9 poz., tab., wykr.

Twórcy

autor

Pesikov E.

• High School of printing and media technology, St. Petersburg State University of Technology and Design, St. Petersburg, Russia

autor

Zaikin O.

• Warsaw School of Computer Science, Warsaw, Poland

autor

Bakhtadze N.

• Institute of Control Science of Russian Academy of Science, Moscow, Russia

Bibliografia

• [1] Kotler F., Fundamentals of Marketing, Progress, Moscow 2008
• [2] Lamben J.-J., Chumpitas R., Shuling I., Management, market-oriented, 2nd edition, Piter, St. Petersburg 2013
• [3] Bunkin V.A. et al., Handbook of optimization problems in ASC, Mashinostroenie, Leningrad 1984
• [4] Pesikov E.B., Optimizing selection of market segments, product range, price and circulation of publications, „Print & Publishing” Vol. 33, St. Petersburg 1999
• [5] Pesikov E.B., Strategic planning. Choice of optimum solution of the problem of market segments, range, volume and price proposals editions, „Print & Publishing” Vol. 46, St. Petersburg 2001
• [6] Baldin K.V., Brizgalov N.A., Mathematical Programming: A Text-book, 2nd edition, Dashkov and Co, Moscow 2013
• [7] Ventcel E.S., Operations Research: Objectives, principles, methodology manual for schools, 3rd. Edition, Drofa, Moscow 2004
• [8] Zaichenko Yu.P., Operation research. Textbook, Slovo, Kiev 2003
• [9] LindoSystems Inc., site developer software system LINDO, http://www. lindo.com