Application of Godet’s Scenario Methodology to the Turkish Apparel Industry

• Autorzy: Saricam C. , Kalaoğlu F. , Polat S. , Cassill N. L.

Warianty tytułu

PL

Zastosowanie metody Godeta dla analizy tureckiego przemysłu odzieżowego

• Języki publikacji: EN

Abstrakty

EN

The value of Turkish textile and apparel trade has shown steady growth since the 1980s, making this one of the indispensable sectors for the Turkish economy. However, especially after 2000, the dramatic effects of globalisation and liberalisation began to be felt in world textile and apparel trade, subsequently changing the dynamics. Companies working in the textile business were compelled to make strategic adjustments in order to determine their future opportunities. Scenario planning enables managers to better analyse the future environment than when using other techniques. In this study, Godet’s scenario planning methodology was applied to the Turkish apparel industry in order to determine future perspectives the industry would face.

PL

Obroty tureckiego handlu tekstylno-odzieżowego wykazywały stały wzrost od 1980 roku, co czyni go jednym z niezbędnych sektorów tureckiej gospodarki. Jednak, zwłaszcza po roku 2000, dramatyczne skutki globalizacji i liberalizacji zaczęły być odczuwalne na światowych rynkach branży tekstylno-odzieżowej, zmieniając jej dynamikę. Firmy działające w sektorze tekstylnym zostały zmuszone do podejmowania strategicznych zmian w celu określenia ich przyszłych możliwości. Planowanie scenariuszowe umożliwia menedżerom lepiej przeanalizować przyszłe środowiska, niż przy użyciu innych technik. W tym badaniu metoda scenariuszowa Godeta została zastosowana dla tureckiego przemysłu odzieżowego w celu określenia jego przyszłych perspektyw.

Słowa kluczowe

EN

Turkish apparel industry; scenario; scenario planning; Godet

PL

turecki przemysł odzieżowy; scenariusz; planowanie scenariuszy; metoda Godeta

• Wydawca: Sieć Badawcza Łukasiewicz - Łódzki Instytut Technologiczny
• Czasopismo: Fibres & Textiles in Eastern Europe
• Rocznik: 2013
• Tom: Vol. 21, no. 2 (98)
• Strony: 7--12
• Opis fizyczny: Bibliogr. 26 poz., rys., tab.

Twórcy

autor

Saricam C.

• Textile Engineering Department, Istanbul Technical University, Istanbul, Turkey

autor

Kalaoğlu F.

• Textile Engineering Department, Istanbul Technical University, Istanbul, Turkey

autor

Polat S.

• Industrial Engineering Department, Istanbul Technical University, Istanbul, Turkey

autor

Cassill N. L.

• College of Textiles, North Carolina State University, Raleigh, USA tile Technologies and Design

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