Оценка коммерческого потенциала высоких технологий

Zemlickienė, V.; Podvezko, V.; Ustinovičius, L.

doi:10.12846/j.em.2014.04.04

Artykuł - szczegóły

Tytuł artykułu

Оценка коммерческого потенциала высоких технологий

Autorzy

Zemlickienė V. , Podvezko V. , Ustinovičius L.

Treść / Zawartość

Pełne teksty:

zemlickiene_podvezko_ustinovicius_ocenka_4_2014.pdf.pdf

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Identyfikatory

DOI

10.12846/j.em.2014.04.04

Warianty tytułu

Evaluation of the commercial potential of high technologies

Języki publikacji

Abstrakty

Как правило общепризнанна эксклюзивная сила и стоимость технологии по отношению к бизнесу и экономики страны из-за возможности создать высокую добавленную стоимость. Для учреждений, выполняющих НИЭР (научные исследования и экспериментальные разработки), необходимо средство для развития технологических решений на основе определенной целесообразности на стадии коммерциализации для избежания непродуктивных инвестиций, т. е. необходимо средство для оценки коммерческого потенциала технологии. В научной литературе при оценке коммерческого потенциала не были приняты во внимание особенности высоких технологий, поэтому научные исследования оценки коммерческого потенциала технологии являются актуальными в науке управления. Цель статьи: на основании экспертных оценок определить значимость факторов коммерческого потенциала высоких и традиционных технологий. Для достижения поставленной цели были сформулированы следующие задачи: (1) с помощью методов и моделей для проведения критического сравнительного анализа коммерческого потенциала определить факторы и составлящие факторов коммерческого потенциала технологий; (2) проанализировав литературу по маркетингу высоких технологий, выявить факторы и составлящие факторов, определяющие коммерческий потенциал этих технологий; (3) провести экспертное исследование направленное на сбор информации о значимости факторов высоких и традиционных технологий; (4) используя методы математической статистики, оценить степень согласованности мнений экспертов и рассчитать веса факторов и их составляющих.

It is widely accepted that the primary value of technology in relation to business and the national economy consists in the ability to generate high added value. R&D institutions are in need of a decision-making mechanism basing on a particular set of goals that will help avoid unproductive investments in the technology commercialization process. In other words, they need a tool for the assessment of the commercial potential of technologies. Specific characteristics of high technologies has not been taken into account in the scientific literature so fat. Therefore, research on the assessment of the commercial potential of technologies should be regarded as relevant in contemporary management sciences. The aim of the paper is to determine – on the basis of experts’ assessment – the significance of the factors influencing the commercial potential of high and traditional technologies. In order to achieve that goal the following research tasks have been formulated: (1) to determine the factors (and their constituents) influencing the commercial potential of technologies by applying the methods and models of critical comparative analysis; (2) to reveal the factors (and their constituents) determining the commercial potential of technologies through the analysis of the scientific literature on the high technologies marketing; (3) to conduct the expert study aiming at the gathering of information on the significance of the high and traditional technologies factors; (4) to evaluate the level of unanimity of experts’ opinions using statistical methods, to calculate the weights of factors and the constituents thereof.

Słowa kluczowe

commercial potential of a technology high-tech multi-purpose decision making

Wydawca

Oficyna Wydawnicza Politechniki Białostockiej

Czasopismo

Ekonomia i Zarządzanie

Rocznik

2014

Tom

Vol. 6, no. 4

Strony

55--71

Opis fizyczny

Bibliogr. 48 poz., rys., tab.

Twórcy

autor

Zemlickienė V.

zemlickiene.vaida@gmail.com

Вильнюсский технический университет им. Гядиминаса, Факультет бизнес-менеджмента

autor

Podvezko V.

valentinas.podvezko@vgtu.lt

Вильнюсский технический университет им. Гядиминаса, Факультет фундаментальных наук

autor

Ustinovičius L.

leonas959@gmail.com

Белостокский технический университет, Факультет управления, Кафедра бизнес-информатики и логистики

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Typ dokumentu

Bibliografia

Identyfikator YADDA

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