Analytical study on adventure tourism destination management concerning expenditure on adventure activities

• Autorzy: Štefko Robert , Šambronská Kristína , Matušíková Daniela , Šenková Anna , Tumpach Miloš

Identyfikatory

DOI

10.17512/pjms.2021.24.1.22

Warianty tytułu

PL

Studium analityczne zarządzania miejscami turystyki przygodowej w odniesieniu do wydatków na działalność przygodową

• Języki publikacji: EN

Abstrakty

EN

Adventure tourism represents a popular and developing type of tourism, which requires new research concepts due to its changes. Before the pandemic period, the destinations of adventure tourism were developing dynamically. The pandemic limited its activities due to restrictions related to travel and the opening of tourism businesses. Future development thus needs new management approaches that reflect new research of adventure tourist profiles. The main goal of the study is to analyse the Slovak participant in adventure tourism with regard to its expenditures associated with adventure tourism. The survey was performed using a questionnaire survey method on a sample of 135 respondents. The results were evaluated using contingency tables (relative abundance), and the established hypotheses were evaluated using Pearson's chi-square test. An important finding found within the expenditures on adventure tourism is that the type of adventure activity and the choice of destination influence its participants. Therefore, the Slovak participant in adventure tourism corresponds with the findings of foreign studies. The study is actually due to the current pandemic situation where adventurous tourism. It brings results from the new-pandemic period, which has not yet been studied in scientific research. The findings can serve as a basis for the management of adventure tourism destinations due to the change in the behaviour and preferences of its participants, even in the context of expenditure. The novelty of the study is based on new updating of the previous studies sourcing from the period of the turn of the millennium and later of the so-called period of adventure tourism expansion. The findings can be beneficial due to current changes in the tourism market when the emphasis is on higher individuality and the natural environment in the consumption of tourism products. Current management of tourist destinations should respect this important fact.

PL

Turystyka przygodowa jest popularnym i rozwijającym się typem turystyki, który ze względu na swoje zmiany wymaga nowych koncepcji badawczych. Przed okresem pandemii dynamicznie rozwijały się kierunki turystyki przygodowej. Pandemia ograniczyła jego działalność ze względu na ograniczenia związane z podróżami i otwieraniem firm turystycznych. Przyszły rozwój wymaga zatem nowych podejść do zarządzania, które odzwierciedlają nowe badania profilu turystyki przygodowej. Głównym celem opracowania jest analiza słowackiego uczestnika turystyki przygodowej pod kątem wydatków związanych z turystyką przygodową. Badanie przeprowadzono metodą ankiety na próbie 135 respondentów. Wyniki oceniono za pomocą tabel kontyngencji (względna liczebność), a postawione hipotezy oceniono testem chi-kwadrat Pearsona. Ważnym wnioskiem, jaki stwierdzono w wydatkach na turystykę przygodową, jest to, że rodzaj aktywności przygodowej i wybór miejsca docelowego wpływają na jej uczestników. Słowacki uczestnik turystyki przygodowej koresponduje zatem z wynikami badań zagranicznych. Badanie jest aktualne ze względu na obecną sytuację pandemiczną, w której występuje turystyka przygodowa. Przynosi rezultaty z okresu nowej pandemii, który nie został jeszcze zbadany w badaniach naukowych. Wyniki mogą służyć jako podstawa do zarządzania destynacjami turystyki przygodowej ze względu na zmianę zachowań i preferencji jej uczestników, nawet w kontekście wydatków. Nowość opracowania polega na nowej aktualizacji wcześniejszych opracowań zaczerpniętych z okresu przełomu tysiącleci, a później tzw. okresu ekspansji turystyki przygodowej. Wyniki mogą być korzystne ze względu na obecne zmiany na rynku turystycznym, kiedy nacisk kładzie się na większą indywidualność i środowisko naturalne w konsumpcji produktów turystycznych. Obecne zarządzanie destynacjami turystycznymi powinno respektować ten ważny fakt.

Słowa kluczowe

EN

tourism destination management; adventure tourism; participant of adventure tourism; expenditures on adventure activities

PL

zarządzanie destynacją turystyczną; turystyka przygodowa; uczestnik turystyki przygodowej; nakłady na działalność przygodową

• Wydawca: Czestochowa University of Technology
• Czasopismo: Polish Journal of Management Studies
• Rocznik: 2021
• Tom: Vol. 24, No. 1
• Strony: 373--390
• Opis fizyczny: Bibliogr. 51 poz., rys., tab.

Twórcy

autor

Štefko Robert

• University of Prešov, Faculty of Management, Slovakia
• AMBIS Vysoká škola, Czech Republic

autor

Šambronská Kristína

• University of Prešov, Faculty of Management, Slovakia

autor

Matušíková Daniela

• University of Prešov, Faculty of Management, Slovakia

autor

Šenková Anna

• University of Prešov, Faculty of Management, Slovakia

autor

Tumpach Miloš

• University of Economics in Bratislava, Faculty of Economic Informatics, Slovakia
• Fakulta podnikatelská, Vysoké učení technické v Brně, Czech Republic

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