Guideline for tour operator businesses after the COVID-19 in the context of Thailand

• Autorzy: Chouykaew Thanapa , Jirojkul Sudji

Identyfikatory

DOI

10.17512/pjms.2022.26.2.06

Warianty tytułu

PL

Wytyczne dla przedsiębiorstw turystycznych po COVID-19 w kontekście Tajlandii

• Języki publikacji: EN

Abstrakty

EN

In this qualitative study, data were gathered from tour operator managers, supervisors and administrative staff in Thailand to survey the impact of COVID-19, and adaptation after the crisis for tour operators in Thailand was also collected using in-depth interviews. The study also used a 7Ps Marketing Mix analysis, Crisis Management, and adaptation for tour operator businesses to survive after the COVID-19 crisis. According to the study, 7Ps Marketing Mix is recommended to offer more tailor-made tour programs to attract a new generation of tourists and new services to satisfy a variety of customer needs because manager's perceptions of changing tourist behavior are directly to use of information systems and technology to pull in a new generation of tourists. Tour operating companies must adopt policies and action plans for a successful post-COVID-19 recovery and the company's ability to continue surviving than competing with other companies.

PL

W tym badaniu jakościowym zebrano dane od menedżerów, nadzorców i pracowników administracyjnych touroperatorów w Tajlandii, aby zbadać wpływ COVID19, a adaptacja po kryzysie dla touroperatorów w Tajlandii została również zebrana za pomocą wywiadów pogłębionych. Badanie wykorzystało również analizę 7Ps Marketing Mix, zarządzanie kryzysem i adaptację dla firm turystycznych, aby przetrwać po kryzysie COVID-19. Według badania, 7Ps Marketing Mix jest zalecany, aby oferować bardziej dopasowane programy wycieczek, aby przyciągnąć nową generację turystów i nowe usługi, aby zaspokoić różnorodne potrzeby klientów, ponieważ postrzeganie przez menedżerów zmieniających się zachowań turystów jest bezpośrednio związane z wykorzystaniem systemów informacyjnych i technologii, aby przyciągnąć nową generację turystów. Firmy turystyczne muszą przyjąć politykę i plany działania dla udanej naprawy po COVID-19 i zdolności firmy do dalszego przetrwania niż konkurowania z innymi firmami.

Słowa kluczowe

EN

tour operator; impact and adaptation; COVID-19 pandemic; human resource management; crisis management

PL

touroperator; wpływ i adaptacja; pandemia COVID-19; zarządzanie zasobami ludzkimi; zarządzanie kryzysowe

• Wydawca: Czestochowa University of Technology
• Czasopismo: Polish Journal of Management Studies
• Rocznik: 2022
• Tom: Vol. 26, No. 2
• Strony: 92--111
• Opis fizyczny: Bibliogr. 41 poz., rys., tab.

Twórcy

autor

Chouykaew Thanapa

• Tourism and Professional Chef, Walailak University, Nakhon Si Thammarat, Thailand

• https://orcid.org/0000-0002-6384-8936

autor

Jirojkul Sudji

• Faculty of Commerce and Management, Prince of Songkla University, Trang Campus, Thailand

• https://orcid.org/0000-0003-0252-2278

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Uwagi

Opracowanie rekordu ze środków MEiN, umowa nr SONP/SP/546092/2022 w ramach programu "Społeczna odpowiedzialność nauki" - moduł: Popularyzacja nauki i promocja sportu (2022-2023).