Multi-variant e-commerce user interfaces for business sustainability

• Autorzy: Wasilewski Adam , Zgrzywa-Ziemak Anna

Identyfikatory

DOI

10.37190/ord240412

• Języki publikacji: EN

Abstrakty

EN

Consumers and their consumption-patterns play an important role in efforts to make businesses and industries more sustainable. Although, theoretical basis for business to engage customers in more sustainable consumption is still under development, data-driven personalizing in e-commerce is emerging as a potential means of supporting company’s efforts. However, such analyses are lacking in the literature. The purpose of the article is to adapt the general framework that enables the delivery of multi-variant e-commerce user interfaces to shape customer engagement for sustainability. The framework has been adapted so that it can be used to shape customer engagement for sustainability, using concepts of customer engagement and business sustainability embedded in stakeholder theory. The paper has a practical contribution (empirical verification of the effectiveness of the concept) and a consequent theoretical contribution (development of a sustainability-oriented version of the framework).

Słowa kluczowe

EN

business sustainability; e-commerce; personalization; user interface; customer engagement

• Wydawca: Oficyna Wydawnicza Politechniki Wrocławskiej
• Czasopismo: Operations Research and Decisions
• Rocznik: 2024
• Tom: Vol. 34, No. 4
• Strony: 211--229
• Opis fizyczny: Bibliogr. 35 poz., rys.

Twórcy

autor

Wasilewski Adam

• Faculty of Management, Wrocław University of Science and Technology, Wrocław, Poland

• https://orcid.org/0000-0002-1653-5005

autor

Zgrzywa-Ziemak Anna

• Faculty of Finance and Management, WSB Merito University in Wrocław, Wrocław, Poland

• https://orcid.org/0000-0002-6904-8040

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Uwagi

Opracowanie rekordu ze środków MNiSW, umowa nr POPUL/SP/0154/2024/02 w ramach programu "Społeczna odpowiedzialność nauki II" - moduł: Popularyzacja nauki (2025).