The image of universities from the point of view of students and high school graudates

• Autorzy: Grech M.
• Języki publikacji: EN

Abstrakty

EN

In this article the most important results and conclusions from two surveys are presented. The first one is an internal survey conducted among the students of the University of Wroclaw. The second one is a survey conducted among students of final grades of high schools located in Wroclaw. Both surveys were conducted in the years 2007-2009 on the territory of Wroclaw. Taking into consideration the purposes of this work, we will focus just on the most significant results and conclusions from the conducted surveys. Full set of data is available in a book discussing the results of a survey on self-presentation and the image of non-public higher education institutions (Grech 2010) and in an article discussing the methodology and detailed results of a survey of the image of University of Wroclaw (Grech 2011). The first of the presented surveys was carried out by a group of employees and students of the Institute of Journalism and Social Communication of the University of Wroclaw, the author of this article belonged to. The second survey was the effect of a greater own project. Due to the lack of comparable surveys concerning Polish universities, the survey which is presented in a limited extent in this article is pioneering in character and before reference data for other universities are obtained, it gives a foundation for drawing conclusions about the image of universities in Poland. The obtained results highlight expectations, open and hidden factors determining the choice of a university, praised and negatively assessed elements of a university's image, ideas about other Polish universities, reconstruction of the image of perfect university. The analysis of the collected data shows a few dimensions through which a university is regarded and through which the decision whether to choose this or that university is made. These dimensions are systemic and hierarchical and - depending on the situation other criteria are regarded as important.

Słowa kluczowe

EN

image of scientific institutions; University of Wrocław; perceptions of college and high school students by students

• Wydawca: Wydawnictwa Naukowe Instytutu Lotnictwa
• Czasopismo: Prace Instytutu Lotnictwa
• Rocznik: 2012
• Tom: Nr 2 (223)
• Strony: 295--316
• Opis fizyczny: Bibliogr. 12 poz., tab.

Twórcy

autor

Grech M.

• University of Wrocław, Institute of Journalism and Social Communication

Bibliografia

• 1. Fleischer M., Communication design czyli projektowanie komunikacji. Łódź 2010,
• 2. Fleischer M., Corporate identity, public relations. Wrocław 2003,
• 3. Frankfort-Nachmias. Ch., Nachmias D., Metody badawcze w naukach społecznych. Warszawa 2000,
• 4. Gackowski T., ŁAczyński, M., Metody w badaniach wizerunku w mediach, Warszawa 2009,
• 5. Grech M., Wyniki badania wizerunku Uniwersytetu Wrocławskiego wśród jego studentów 2011 [in:] Communication design magazine nr 1/2011, cd-magazine.uni.wroc.pl/artykul/wyniki_badania_wizerunku_uniwersytetu_wroclawskiego_wsrod_jego_studentow/,
• 6. Grech M., Komunikacja i wizerunek uczelni niepublicznych. Łódź 2010,
• 7. Herbst D., Corporate identity, Berlin 1998,
• 8. Kępińska O., Maroń A., Kognitywny wizerunek uniwersytetu. Na podstawie badania ankietowego wśród studentów UWr, 2006, [in:] Kultura i Historia nr 10/2006,
• 9. Kurek O., Wizerunek niepublicznych szkół wyższych w Rzeszowie w opinii maturzystów – raport z badań. 2010, [in:]Tworzydło D., Chmielewski Z. (ed.) Public relations w procesie kształtowania relacji z otoczeniem. Kraków-Rzeszów-Zamość: Konsorcjum akademickie,
• 10. Luhmann N., Systemy społeczne, Kraków 2007,
• 11. Maison D. & Noga-Bogomilski A. (ed.), Badania marketingowe. Od teorii do praktyki. Gdańsk 2007.
• http://www.kulturaihistoria.umcs lublin.pl/archives/148 found on 18.02.2009.