Selected aspects of the implementation of active marketing campaign to raise awareness and promote public transport services in rural areas

• Autorzy: Nosal K. , Duda U.

Identyfikatory

DOI

10.20858/sjsutst.2016.92.8

• Języki publikacji: EN

Abstrakty

EN

The article presents selected aspects of the implementation of the EU’s SmartMove project, which aims to promote feeder public transport systems in rural areas through the implementation of an active marketing campaign (AMC). Campaigns of this type are connected with providing general and personalized information concerning the functioning of public transport services. In the article, characteristics of one of the implementation areas of the project are presented, namely, the Liszki district near Cracow. Transport services were also evaluated. In addition, selected results are presented from a survey that was conducted among residents of the area from the point of view of the implementation of the AMC. The results concerned data about the means of transport that were currently used for travelling, the knowledge of bus services, the reasons for their use and the factors that might encourage residents to use public transport.

Słowa kluczowe

EN

public transport; rural areas; marketing campaign; personalized information

PL

transport publiczny; obszary wiejskie; kampania marketingowa; informacja spersonalizowana

• Wydawca: Wydawnictwo Politechniki Śląskiej
• Czasopismo: Zeszyty Naukowe. Transport / Politechnika Śląska
• Rocznik: 2016
• Tom: z. 92
• Strony: 77--86
• Opis fizyczny: Bibliogr. 12 poz.

Twórcy

autor

Nosal K.

• Faculty of Civil Engineering, Cracow University of Technology, Warszawska 24 Street, 31-155 Cracow, Poland

autor

Duda U.

• Faculty of Civil Engineering, Cracow University of Technology, Warszawska 24 Street, 31-155 Cracow, Poland

Bibliografia

• 1. Moseley Malcolm. 1979. Accessibility: The Rural Challenge. London: Methuen and Company Limited. ISSN: 0416-712304.
• 2. Gronau Werner, Andreas Kagermeier. 2004. “Mobility management outside metropolitan areas: case study from North Rhine-Westphalia”. Journal of Transport Geography 12 (4): 315-322. ISSN 0966-6923.
• 3. Starkey Paul. 2002. Improving Rural Mobility: Options for Developing Motorized and Nonmotorized Transport in Rural Areas. World Bank Publications. ISSN 0253-7494.
• 4. Brake Jenny, Corinne Mulley, John Nelson. 2006. Good Practice for Demand Responsive Transport Services Using Telematics. Newcastle upon Tyne: University of Newcastle upon Tyne. ISBN 0-7017-0209-5.
• 5. Hosen Kenneth, Bennett Powell. 2011. TCRP SYNTHESIS 94. Innovative Rural Transit Services. A Synthesis of Transit Practice. Transit Cooperative Research Program. Washington: Transportation Research Board.
• 6. BOKU Institute for Transport Studies. 2011. Active Mobility Consultancy for the Waldviertel-Line. Research project funded by the Federal State Government of Lower Austria.
• 7. Fujii Satoshi, Taniguchi Ayako. 2005. “Travel feedback programs: communicative mobility management measures for changing travel behavior”. Proceedings of the Eastern Asia Society for Transportation Studies 5: 2320-2329. ISSN 1881-1132.
• 8. Fujii Satoshi, Taniguchi Ayako. 2006. “Determinants of the effectiveness of travel feedback programs: a review of communicative management measures for changing travel behavior in Japan”. Transport Policy 13: 339-48. ISSN 0967-070X.
• 9. Cairns Sally, Lynn Sloman, Carey Newson, Jillian Anable, Alistair Kirkbride, Phil Goodwin. 2004. “Smarter choices: changing the way we travel”. Final Report of the Research Project: The Influence of Soft Factor Interventions on Travel Demand. London: Department for Transport.
• 10. Statistical Office in Cracow. “Liszki district”. Available at: http://krakow.stat.gov.pl.
• 11. Urban Transport Enterprise. Available at: http://www.mpk.krakow.pl.
• 12. Nosal Katarzyna, Katarzyna Solecka. 2015. “Analiza obsługi transportowej w obszarze zamiejskim pod kątem promowania transportu publicznego”. Logistyka 3: 3542-3551. ISSN 1231-5478. [In Polish: “Analysis of the transport service in the suburban area in terms of public transport promotion”. Logistics 3: 3542-3551].

Uwagi

PL

Opracowanie ze środków MNiSW w ramach umowy 812/P-DUN/2016 na działalność upowszechniającą naukę