Blogs as tools for improving young people's entrepreneurial skills and self-employment - case study of the most successful Polish fashion bloggers

• Autorzy: Jabłońska M. R. , Śniegula A.

Warianty tytułu

PL

Blogi jako narzędzia służące poprawie umiejętności przedsiębiorczości i samozatrudnienia młodzieży - studia przypadku najbardziej znanych polskich blogerów mody

• Języki publikacji: EN

Abstrakty

EN

The purpose of this article is to present blogs as an effective tool for young people 's development of entrepreneurial skills and attitudes. To reach this aim current literature and studies about blogging were investigated and a research was conducted. The scope of the study was to examine Polish most successful fashion blogs by collecting data from their authors in a questionnaire. Findings present blogging as a possible method of self-employment especially dedicated for young people.

PL

Celem artykułu jest przedstawienie blogów jako skutecznych narzędzi dla młodzieży w rozwijaniu przedsiębiorczych umiejętności i postaw. Aby osiągnąć ten cel, dokonano przeglądu aktualnej literatury i przeprowadzono badanie dotyczące blogowania. Zakres badania polegał na zbadaniu najpopularniejszych polskich blogów mody z wykorzystaniem kwestionariusza autorskiego. Wyniki badania przedstawiają blogowanie jako możliwą metodę samozatrudnienia, szczególnie kierowaną dla młodych ludzi.

Słowa kluczowe

EN

blogs; self-employment; entrepreneurial skills; fashion bloggers

PL

blog; samozatrudnienie; umiejętności przedsiębiorcze; blogerzy mody

• Wydawca: Wydawnictwo Politechniki Łódzkiej
• Czasopismo: Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Łódzka
• Rocznik: 2017
• Tom: z. 67
• Strony: 55--72
• Opis fizyczny: Bibliogr. 69 poz.

Twórcy

autor

Jabłońska M. R.

• Department of Computer Science in Economics Institute of Applied Economics and Informatics Faculty of Economics and Sociology University of Lodz

autor

Śniegula A.

• Department of Computer Science in Economics Institute of Applied Economics and Informatics Faculty of Economics and Sociology University of Lodz

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Uwagi

Opracowanie rekordu w ramach umowy 509/P-DUN/2018 ze środków MNiSW przeznaczonych na działalność upowszechniającą naukę (2018).