Potentials and Challenges of Gamification in Recruiting

• Autorzy: Zerrer Jasmin , Härting Ralf-Christian , Gerst Maren

Identyfikatory

DOI

10.15439/2023F4012

• Języki publikacji: EN

Abstrakty

EN

Digitalization is changing many areas of society and has an impact on recruiting processes. Many companies are facing the challenge of making their application processes more attractive for potential candidates. The use of gamification is becoming a new trend, which is aimed particularly at Generation Y and Z, who have grown up in the age of digitalization. The potentials and challenges of gamification are wide-ranging for applicants as well as companies. The framework of a qualitative empirical study according to Mayring is used to investigate this research topic. A systematic literature review provides current findings of former research studies. The research design is based on interviews with HR experts. The potentials are reflected in a higher employer attractiveness, applicant quality and more efficiently designed processes. At the same time the implementation of gamification involves some challenges. This includes additional requirements, like digitalization and data protection, deterrent effects and finding the fitting target group.

Słowa kluczowe

EN

gamification; recruiting; digitalization; human resources; qualitative study

PL

grywalizacja; rekrutacja; cyfryzacja; zasoby ludzkie; badania jakościowe

• Wydawca: Polskie Towarzystwo Informatyczne
• Czasopismo: Annals of Computer Science and Information Systems
• Rocznik: 2023
• Tom: Vol. 35
• Strony: 989--994
• Opis fizyczny: Bibliogr. 14 poz., tab., il.

Twórcy

autor

Zerrer Jasmin

• University of Aalen, 73430 Aalen, Germany

autor

Härting Ralf-Christian

• University of Aalen, 73430 Aalen, Germany

autor

Gerst Maren

• University of Aalen, 73430 Aalen, Germany

Bibliografia

• 1. R. Härting, K. Bilge, L. Fleischer, N. Landgraf, F. Özcakir and M. Wicher. 2021. “Impact of the COVID-19 Crisis on Digital Business Models—Contactless Payments”, in Smart innovation, systems and technologies pp. 143–153. Springer Nature. https://doi.org/10.1007/978-981-16-2994-5_12.
• 2. J. Diercks and K. Kupka. 2013. “Recrutainment”, Springer, Wiesbaden. https://doi.org/10.1007/978-3-658-01570-1.
• 3. D. M. Küpper, K. Klein and F. Völckner. 2021. “Gamifying employer branding: An integrating framework and research propositions for a new HRM approach in the digitized economy”, Human Resource Management. Review, 31(1),100686. https://doi.org/10.1016/j.hrmr.2019.04.002.
• 4. S. Dale. 2014. “Gamification: Making work fun, or making fun of work?”, Business Information Review, 31(2), 82–90. https://doi.org/10.1177/0266382114538350.
• 5. G. H. Lowman. 2016. “Moving Beyond Identification: Using Gamification To Attract and Retain Talent. Industrial and Organizational Psychology”, 9(3), 677–682. https://doi.org/10.1017/iop.2016.70.
• 6. S. Stieglitz, C. Lattemann, S. Robra-Bissantz, R. Zarnekow and T. Brockmann. 2017. Gamification. Springer International Publishing. https://doi.org/10.1007/978-3-319-45557-0.
• 7. O. Korn, F. Brenner, J. Börsing, F. Lalli, M. Mattmüller and A. Müller. 2017. „Defining Recrutainment: A Model and a Survey on the Gamification of Recruiting and Human Resources”, in Advances in intelligent systems and computing (S. 37–49). Springer Nature. https://doi.org/10.1007/978-3-319-60486-2_4.
• 8. T. Reiners and L. C. Wood. 2015. “Gamification in Education and Busi- ness“. Springer eBooks. https://doi.org/10.1007/978-3-319-10208-5.
• 9. G. Hesse and R. Mattmüller. 2019. „Perspektivwechsel im Employer Branding“, Springer eBooks. https://doi.org/10.1007/978-3-658-26208-2.
• 10. S. C. Woods, S. Ahmed, I. E. Nikolaou, A. C. Costa and N. Anderson. 2020. “Personnel selection in the digital age: a review of validity and applicant reactions, and future research challenges”, European Journal of Work and Organizational Psychology, 29(1), 64–77. https://doi.org/10.1080/1359432x.2019.1681401.
• 11. S. Strahringer and C. Leyh. 2017. „Gamification und Serious Games: Grundlagen, Vorgehen und Anwendungen“ Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-658-16742-4.
• 12. P. Durai. 2010. „Human Resource Management“. Pearson Education.
• 13. J. Koivisto and J. Hamari, "Demographic differences in perceived bene- fits from gamification", Comput. Hum. Behav., vol. 35, pp. 179-188, 2014/06/01/ 2014, https://doi.org/10.1016/j.chb.2014.03.007.
• 14. P. Mayring. 2015. „Qualitative Inhaltsanalyse: Grundlagen und Tech- niken“, (twelfth edition). Beltz, Weinheim and Basel, Germany.

Uwagi

1. Thematic Tracks Short Papers

2. Opracowanie rekordu ze środków MEiN, umowa nr SONP/SP/546092/2022 w ramach programu "Społeczna odpowiedzialność nauki" - moduł: Popularyzacja nauki i promocja sportu (2024).