Bringing Kano’s perspective to AHP: the 2D-AHP decision model

• Autorzy: Jung U. , Yim S. , Lim S. , Kim C.

Identyfikatory

DOI

10.1515/mper-2016-0032

• Języki publikacji: EN

Abstrakty

EN

AHP and the Kano model are such prevalent TQM tools that it may be surprising that a true hybrid decision-making model has so far eluded researchers. The quest for a hybrid approach is complicated by the differing output perspective of each model, namely discrete ranking (AHP) versus a multi-dimensional picture (Kano). This paper presents a hybrid model of AHP and Kano model, so called two-dimension AHP (2D-AHP). This paper first compares the two approaches and justifies a hybrid model based on a simple conceit drawn from the Kano perspective: given a decision hierarchy, child and parent elements can exhibit multi-dimension relationships under different circumstances. Based on this premise, the authors construct a hybrid two-dimension AHP model whereby a functionaldysfunctional question-pair technique is incorporated into a traditional AHP framework. Using the proposed hybrid model, this paper provides a practical test case of its implementation. The 2D-AHP approach revealed important evaluation variances obscured through AHP, while a survey study confirmed that the 2D-AHP approach is both feasible and preferred in some respects by respondents. Although there have been rich research efforts to combine AHP and Kano model, most of them is simply about a series of individual usage of each methodology. On the other hand, the type of hybridization between AHP and Kano model in this paper is quite unique in terms of the two dimensional perspective. The model provides a general approach with application possibilities far beyond the scope of the test case and its problem structure, and so calls for application and validation in new cases.

Słowa kluczowe

EN

analytic hierarchy process (AHP); Kano model; hybrid model; multicriteria decision making; two dimension perspective

• Wydawca: Production Engineering Committee of the Polish Academy of Sciences ; Polish Association for Production Management
• Czasopismo: Management and Production Engineering Review
• Rocznik: 2016
• Tom: Vol. 7, No. 4
• Strony: 16--26
• Opis fizyczny: Bibliogr. 24 poz., rys., tab.

Twórcy

autor

Jung U.

• School of Business, Dongguk University-Seoul, Republic of Korea

autor

Yim S.

• Division of Public R&D Feasibility Analysis, Korea Institute of Science & Technology Evaluation and Planning (KISTEP), Republic of Korea

autor

Lim S.

• Department of Industrial & Management Engineering, Daejin University, Republic of Korea

autor

Kim C.

• Department of Industrial and Management Engineering Myongji Univeristy, Korea 116 Myongji-ro, Cheoin-gu, Yongin, Gyenggi-do phone: [phone]

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