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Trends of electronic business in the context of rural development

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Warianty tytułu
Języki publikacji
EN
Abstrakty
EN
The article analyzes trends of electronic business in the context of rural development. To highlight the theoretical insights of the topic, the concept of e-business is discussed. This includes analyzing e-business concepts and models, exploring how e-business functions, establishing what factors are important for the development of e-business in rural regions and analyzing statistical data and studies. To understand the aforementioned, a survey was conducted. It was designed to find out whether consumers in rural areas are buying online, whether they are doing business in the region, and whether they are going to start e-businesses. The survey confirmed the hypothesis that consumers have a need to buy rustic or bio goods and services, and business transfer to e-space encourages business development in rural areas.
Rocznik
Tom
Strony
7--20
Opis fizyczny
Bibliogr. 32 poz.
Twórcy
  • Vytautas Magnus University, Agriculture Academy, Kauno raj., Lithuania
  • Vytautas Magnus University, Agriculture Academy, Kauno raj., Lithuania
Bibliografia
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  • 27. Strzębicki, D. (2015). The Development of Electronic Commerce in Agribusiness - The Polish Example. Procedia Economics and Finance, 23, 1314-1320. Retrieved from https://reader.elsevier.com/reader/sd/pii/S2212567115005730?token=0DD9CE58C8F540D91A34D6FCB104C6FCD2FF2D9D1DCEBEF6C2E92D138FB48675069044108C7015 6583C402228760535E.
  • 28. Tsekouropoulos, G., et al. (2013). Marketing and organizational evaluation of rural firms in the Internet. International Journal of Technology Marketing, 8(3), 272-286. doi: 10.1504/ IJTMKT.2013.055342.
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Uwagi
PL
Opracowanie rekordu ze środków MNiSW, umowa Nr 461252 w ramach programu "Społeczna odpowiedzialność nauki" - moduł: Popularyzacja nauki i promocja sportu (2020).
Typ dokumentu
Bibliografia
Identyfikator YADDA
bwmeta1.element.baztech-d73b3ae0-4d3f-4961-9f13-4ed9fca4bee2
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