Measuring propensity of online purchase by using the tam model: evidence from italian university students

• Autorzy: Cordente-Rodriguez Maria , Splendiani Simone , Silvestrelli Patrizia

Identyfikatory

DOI

10.23743/acs-2020-11

• Języki publikacji: EN

Abstrakty

EN

This study aims to investigate the dynamics of online purchasing behavior through the analysis of a sample of students from Italy. The objective is twofold: firstly, to outline a descriptive picture of the type of relationship with the web and the use of the TAM model to highlight the propensity to use electronic commerce by the analyzed sample. An interesting evidence is the prevalence of using the Internet for social activities rather than for purchases. In fact, the propensity to purchase online is still very limited and mainly concerns cultural and tourist services rather than physical products. Mobile devices are the main devices for connecting students to the Web and, consequently, the most used for purchasing online.

Słowa kluczowe

EN

e-commerce; online purchase; TAM model; Italian university students

PL

handel elektroniczny; zakupy online; model TAM; włoscy studenci

• Wydawca: Polskie Towarzystwo Promocji Wiedzy ; Lublin University of Technology
• Czasopismo: Applied Computer Science
• Rocznik: 2020
• Tom: Vol. 16, no 2
• Strony: 32--52
• Opis fizyczny: Bibliogr. 27 poz., fig., tab.

Twórcy

autor

Cordente-Rodriguez Maria

• Faculty of Social Science, University of Castilla-La Mancha, Los Alfares Avenue 44, 16071 Cuenca, Spain

autor

Splendiani Simone

• Department of Economics, University of Perugia, Pascoli Street 20, 06123 Perugia, Italy

autor

Silvestrelli Patrizia

• Department of Economics, University of Macerata, S. Vincenzo Maria Strambi Square 1, 62100 Macerata, Italy

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Uwagi

Opracowanie rekordu ze środków MNiSW, umowa Nr 461252 w ramach programu "Społeczna odpowiedzialność nauki" - moduł: Popularyzacja nauki i promocja sportu (2020).