Factors influencing the choice of marketing activities at a higher education institution in the context of postgraduate studies

• Autorzy: Ryńca Radosław , Suropek Piotr

Identyfikatory

DOI

10.29119/1641-3466.2020.144.34

• Języki publikacji: EN

Abstrakty

EN

Purpose: The purpose of the paper is to identify factors influencing marketing activities undertaken in the context of postgraduate studies. It addresses issues of undertaking marketing activities in this respect. Design/methodology/approach: Objectives were achieved by the use of surveys, which were carried out at a public and private higher education institution among the managers of postgraduate studies in the field of management sciences. Findings: The authors identified factors that could affect the choice of marketing activities, as well as assessed their significance based on interviews and surveys. Originality/value: The authors identify factors influencing the marketing activities undertaken in the context of postgraduate studies.

Słowa kluczowe

EN

marketing activities; postgraduate studies; higher education

PL

działalność marketingowa; studia podyplomowe; wyższa edukacja

• Wydawca: Wydawnictwo Politechniki Śląskiej
• Czasopismo: Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
• Rocznik: 2020
• Tom: z. 144
• Strony: 419--428
• Opis fizyczny: Bibliogr. 20 poz.

Twórcy

autor

Ryńca Radosław

• Wrocław University of Science and Technology, Faculty of Computer Science and Management, Wrocław

autor

Suropek Piotr

• Wrocław University of Science and Technology, Faculty of Computer Science and Management, Wrocław

Bibliografia

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Uwagi

Opracowanie rekordu ze środków MNiSW, umowa Nr 461252 w ramach programu "Społeczna odpowiedzialność nauki" - moduł: Popularyzacja nauki i promocja sportu (2020).